Twitter Updates

    follow me on Twitter

    Didier Grossemy Clients

    • Justin Herald
      Didier Grossemy introduce you to some of his clients. Didier Grossemy prestigious clients list expand from small businesses to large fortune 500 corporations. "Didier Grossemy" says that the size of the business is not relevant to the size of the effort, the challenge is always to build up a digital brand that respond to the market. Didier Grossemy has spent over 15 years in cultivating the art of digital communications.

    Are you in the driver seat or are you just taking a ride

    Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back.

    Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven.

    Didier Grossemy has teamed up with Justin Herald to assist individuals in creating a successful business and adapting to behavioural changes that will make their life to be at the front of the pack. It is time to take control.

    Justin Herald has a proven track record for finding amazing opportunities and turning them into successful businesses that afford him a lifestyle that everyone aspires to but few achieve.

    With Justin Herald, Didier Grossemy and the X2 World team you will be driving your life. Justin is constantly asked by his mentoring students”what if I don’t have an idea”, and until now, there were only a few options available to answer that.

    Now through his association with X2 World, Justin can introduce you to a revolutionary business, which you can start today, and be making real money next week. This is a real business, not a scam, con or pyramid scheme, and you won’t find a bottle of juice or bar of soap anywhere...

    So what is the business? It is a business in the fastest growing economy in the world, The Internet Business.

    It may sound daunting, but it really isn’t and we would like to invite you to a special evening to show just how YOU could join us in this goldmine industry and start rejecting the recession and live the life of your dreams.

    Click Here to Join Us

    Justin-Small  

    20 June 2009

    Didier Grossemy says that design creates trends and behavioural changes to individuals

    Design influences our lives on a daily basis.

    Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called Sony invented the “Walkman”.

    Most of you I am sure...had one and carry it in your pocket and you thought that was so cool.

    So years have passed and today it is all replaced by your phone...yes the iPhone is the ultimate creation of one of the most acclaimed and genius industrial designer of all time Steve Jobs.

    From the Walkman to the iPhone our lives have been influenced by industrial design and changed your behaviour so that you can carry an entire library of thousands of albums. Yes your entire lounge room wall of CD’s in your phone, you leave home in the morning and you check your emails in the lift, before getting into a cab to an appointment that you have just been reminded on your phone.

    The taxi driver ask you that he has a problem to find the street because it is not on his map; no problem you login to your Google Map on your phone and provide him a turn by turn direction to get to your appointment. You can do that since you carrying in your pocket the street by street details of the entire WORLD.

    So great design definitely influences our lives and so much that you become dependent of it. This is when the genius from designers and creative happened.

    When a designer creates an object that is part of your daily life then it has to be the ultimate achievement.

    Sometime design is more about the journey that takes you through an image of what you would like to be or feel. Driving an incredibly well design car make you feel a certain way. Wearing this amazing pair of well branded sun glasses make you look and feel a certain way.

    So Didier Grossemybelieve that we must encourage our talented designers to be true to themselves and work outside the current trends to create the next trends so we keep shaping the world and influencing our lives, since it makes us feel so good.  

    Didier Grossemy and Federico Restrepo have together assisted some of the largest brands in the world to be at the forefront of their game. Didier and Federico, both designers and creative veteran have formed a strategic partnership through Panda Interactive to help you shape your world so that together we can make your brand and product the next trend that will be shared around the world.

    If you are serious about being the next brand that the world cannot live without... then contact us to discuss.

    15 June 2009

    eLearningZoom and X2 World have joined forces

    eLearningZoom and X2 World, have joined forces to offer Trainers, Coaches, and Small/Medium-Sized Companies a new revolutionary way to train and learn.

    X2 World is proud to represent the applications and services of eLearningZoom and to facilitate the process. So simply contact us today for your Free Trial

    PRESS RELEASE:

    X2 WORLD AND ELEARNINGZOOM HAVE JOINED FORCES IN A STRATEGIC ALLIANCE TO ASSIST BUSINESSES TO STREAMLINE THEIR TRAINING OPERATION FOR HIGHER ROI.

    X2 and eLearningZoom have a shared vision to drive new growth opportunities for both companies while providing additional value services to businesses. By forming this strategic alliance X2 and eLearningZoom provide clients an all-in-one online training packaged solution, eLearningZoom 2.0 that includes:

    •    eZ-LMS – a complete online learning management system enabling businesses to create and launch online courses in minutes instead of days and weeks, along with self-assessment and tracking systems.

    •    eZ-Web Meeting – a complimentary web meeting service enabling businesses to launch real-time webinars supported by video via webcam, audio (VoIP), and sharing of PowerPoint presentations, desktops, and whiteboards.                    
    •    eZ-Contact – an integrated email auto-responder service allows companies to set automated reminders for students on deadline and course updates.

    Both companies are currently developing additional joint offerings, including services designed for smaller businesses

    X2 will market and promote eLearningZoom’s suite of applications and services through its unique consulting and distribution system.

    “We are very excited with the strategic partnership with eLearningZoom," says Didier Grossemy, CEO of X2 World.

    “For the X2 team of consultants, the alliance provides an opportunity to leverage from the eLearningZoom offering and be able to offer their clients the best of class all-in-one online training solution for training, certification, and compliance. This alliance will be invaluable in helping the X2 Team of Consultants to establish themselves as innovation leaders in the global arena,” says Matt Fok, CEO of eLearningZoom.

    - END -
    _______________________________________________________________________

    13 June 2009

    Didier Grossemy - Fighting poverty in Africa

    There are many ways to help the world, but one of the most important is to take action.

    Didier Grossemy  believe that giving to Africa is not only about generosity but is also about satisfying a need to save the children of the world. Children that are not as lucky as we have been, children that have to fight to drink clean water and find food to eat.
     
    Utility

    Didier Grossemy  mission in life is quite simple; "I call it e-transformation and the “e” is for empowerment. I apply it for transforming individual and businesses by empowering them with knowledge and tools. Taking the same principle, I am now applying my mission in life by providing children and families the tools to build additional sustainability and save their lives".

    Because it’s about taking action and action starts today! “I always thought that if we could create a simple micro economy bytraining, educating and empowering local communities to sustainably manage their environment, you would greatly participate in reducing poverty” says Didier Grossemy, CEO of X2 World.

    Planting trees not only allow us to assist the world in Carbon Offset emissions, but most importantly creates work and saves lives in disadvantaged areas. With a simple task that benefits everyone, we can assist thousands of people’s wellbeing and transform their lives forever.

    So when you join X2 you not only creating your future but you are also assisting families in Africa to survive and helping the world to breathe better.

    Didier Grossemy committed to donating 5% of X2 gross revenues arising from the sale of X2 Business in A Box Package, X2 Partner Packages and the X2 Business Bootcamp. Every donated dollar by X2 is fully audited and goes towards the various X2 Forest Projects.

    PROJECT 1 - Malawi Africa

    X2 Vision of fighting poverty in Africa has a dual impact in the world

    • Training, educating and empowering the local communities to sustainably manage their environment.
    • Reduce poverty by planting trees and in the same time Carbon Offset the world emissions.

    X2 Combating Poverty with Reforestation Projects

    • To grow 200,000 per year by establishing a minimum of 20 community tree nurseries, each growing 10,000 trees per year to provide a sustainable source of wood for the future.
    • To train, educate and empower the local communities to sustainably manage their environment to reduce poverty.

    Deforestation in Malawi, Africa, and Land Degradation

    Malawi is a poor country and 80% of the people live in rural areas. Wood is a necessary part of everyday life, and also there is tremendous pressure to clear forests for agriculture.

    The present way of life is not sustainable. Wood has always been treated as a free resource, and vast areas of woodland have been cleared carelessly without any replanting for future generations.

    This deforestation also leads to soil erosion, land degradation and ultimately climate change which is and will have a devastating effect.

    What are the problems?

    • Domestic firewood (only 2% of the population have access to mains electricity — just making a cup of tea uses several logs — and deforestation is worst near the main towns)
    • Selling firewood (wood is sold to areas where all the trees have been cut down)
    • Brick burning (to fire kilns to make bricks)
    • Shifting cultivation (when the soil is exhausted, virgin forest is cleared for new farmland — this deforestation has had drastic effects on the environment)
    • Bush burning (in the dry season, large areas of land are cleared by burning the bush)
    • Building
    • Tobacco drying (1 acre of tobacco requires up to 3 acres of woodland to cure the tobacco)

    The Reforestation Project

    • To establish 20 tree nurseries, each producing 10,000 tree seedlings per year. This will give a total of 200,000 trees per year.
    • To carry out regular training and monitoring with all Forest Guards, Traditional Authorities, Chiefs and local Village Development Committees.
    • To organise localised education programmes for all local communities and schools, illustrating the problems of deforestation and how reforestation will lead to conservation and better agricultural practices.
    • Initially, there would be an emphasis on planting quick growing trees that do not destroy the soil. These trees could be used for firewood, brick burning and building in 4-5 years. From Year 2 onwards, there would be a greater emphasis on growing indigenous trees, fruit trees and agro forestry trees.

    Beneficiaries

    The project beneficiaries will be all members of the community, including Traditional Authorities, Chiefs, men, women and young people in the district, through the planting of trees and environmental education programmes.

    With the local people managing their environment, this project will significantly contribute towards reducing poverty.

    Goal


    The overall goal of this project is to preserve the existing natural trees and replace the large number of indigenous trees that have already been felled in the Nkhata Bay District. This will be achieved by planting large numbers of trees which will provide sufficient wood for future activities, i.e. cooking, brick burning, etc.

    The project will only work with the help and cooperation of the Chiefs and their local communities, and an ongoing training and education programme will be maintained to promote sustainable use of the natural resources for the future.

    This programme will greatly benefit women in the area as they will be encouraged to work with and learn about tree nurseries. They will also ultimately benefit from abundant supplies of sustainable locally sourced wood.

    In addition, agriculture in the area will benefit from the use of agroforestry trees which will help to improve the soil fertility.

    Activities

    • Meet all Traditional Authorities, Chiefs, and Forest Guards in the target area.
    • Awareness training about deforestation, tree nursery training, compost training, etc.
    • Supply of basic tree nursery equipment, polythene tubes and seeds.
    • Establishment of tree nurseries.
    • Setting up mbaula (fuel-efficient wood burning cooker) projects in various areas.
    • Monitoring of tree nurseries and localised training.
    • Helping to plan tree planting programme.
    • Tree planting.
    • Training and caring for the newly planted seedlings.

    Conclusion

    This project is designed to produce maximum results. The vast majority of the money will be used in the field for equipment and seeds, together with training and monitoring. The main office costs are kept to a minimum.

    Managers of the project will be chosen on the basis of ability and a real passion for improving the environment in the Nkhata Bay District.

    We are confident that this reforestation project in Malawi, Africa, will have major and long-lasting benefits for the rural area of Nkhata Bay District, and that it will make a major contribution to poverty reduction.

    Project - South Africa

     

    X2 and PATT have the opportunity to partner with TMNP to be THE implementation partners in the process of rehabilitating and maintaining one of the most iconic Natural World Heritage sites soon to be named as one of the Modern 7 Wonders of Nature in the World.

     

    We have been offered the opportunity to start a nursery and collect seed from this area, for the rehabilitation of the mountain, and sustainable preservation of this world site. The nursery will be divided into areas for trees for general reforestation, trees for medicinal purposes and bulbs.

     

    We will teach the traditional healers from the communities how to grow the various plants sustainably, harvest correctly and provide mother stock and training to start their own areas for their own use.

     

    Currently there are over 200 traditional healers in the immediate surrounding area, and we would cater for those that come from farther afield as well.

     

    All staff and volunteers will be sourced from the local previously disadvantaged communities, and train the trainer programs will also be implemented.

     

    Infrastructure to produce 500,000 seedlings through to 1m saplings.

     

    This is an opportunity for X2 Partners to become one of the custodians of a WORLD HERITAGE SITE and a world Icon – Table Mountain while providing education and training for local communities to perpetuate their cultural practices, and provide much sought after plants and herbs for the empowerment of these communities.

     

    Table Mountain National Park, South African jewel, international tourism icon and Natural World


    Heritage Site

     

    Situated at the south-western tip of Africa, the Table Mountain National Park (TMNP) encompasses the incredibly scenic Table Mountain Chain stretching from Signal Hill in the north to Cape Point in the south and the seas and coastline of the peninsula. The narrow finger of land with its beautiful valleys, bays and beaches is surrounded by the waters of the Atlantic Ocean in the west and the warmer waters of False Bay and has within its boundaries two world-renowned landmarks - majestic Table Mountain and the legendary Cape of Good Hope. The Park is recognised globally for its extraordinarily rich, diverse and unique fauna and flora - with rugged cliffs, steep slopes and sandy flats - is a truly remarkable natural, scenic, historical, cultural and recreational asset both locally and internationally. Nowhere else in the world does an area of such spectacular beauty and such rich bio-diversity exist almost entirely within a metropolitan area - the thriving and cosmopolitan city of Cape Town.

     

    Cultural Heritage

    The Cape Peninsula has a rich social history to compliment its natural wonders ranging from the Stone Age to more modern times such as the two World Wars. As custodians of the 25 000 hectare Table Mountain National Park that incorporates many of these historically significant sites, Park management is also tasked with protecting this valuable cultural heritage.

     

    A Glance the Cultural History

    Traces of early stone age tools give evidence that early hunter gatherers lived on the Cape Peninsula around 600 000 years ago. Later inhabitants – the San (hunter-gatherers) - harvested food from the seashore and evidence of their presence are the middens (prehistoric refuse heaps) that are found in a number of caves in the park and reveal a great deal about their lifestyle. About 2000 years ago the Khoi Khoi migrated from the north, displacing the San, bringing with them their herds of cattle and sheep. It was the Khoi Khoi who were the dominant tribe when the Europeans sailed into Table Bay. Other evidence of these early inhabitants is the rock art in Peer's Cave in the central section of the Park.

     

    Early European Explorers

    The first in a steady stream of Europeans to visit the Cape Peninsula was the explorer Bartholomew Dias who set sail from Portugal in 1487 to find a sea route to the riches of the East. And in 1488 they had unwittingly rounded the Cape of Good Hope. It was a full 10 years later that Vasco de Gama set sail from Portugal, rounded the Cape and reached India, making him the first person to open the sea route from Europe to the East and proving that rounding the Cape of Good Hope did indeed provide hope of reaching the riches of the East. Probably the most well known heritage site in the Park is Rhodes Estate. Cecil John Rhodes was a powerful and controversial character who could be called the father of conservation on the Cape Peninsula having acquired land spanning the eastern slopes of Table Mountain from Devils Peak to Constantia Nek. On his death this land was bequeathed to the people of Cape Town and protected from development. This land, with the exception of Kirstenbosch National Botanical Gardens, is now managed by the TMNP.

    Various different authorities previously managed these sites, and the many different authorities, have allowed many different practices to be conducted on the mountain including commercial forestry. However in the hand over the wood from the forest was also sold and is now being cut down without replacement as they are purely loggers, and the policy has been adopted to return the area to indigenous trees rather than aliens/exotics (pine).

    Amongst many varied cultures there are traditional healers that use tree bark etc for their herbal potions. Because Table Mountain is seen as a very sacred place in terms of cultural importance and for that matter the world, these potions are deemed to be extra potent and thus more highly sort after (much like shark fin soup, highly poisonous snake blood etc) Unfortunately there have been some “entrepreneurs” that have seen this area of indigenous trees as an area to illegally obtain the various herbal materials – bark of trees, indigenous bulbs etc to sell to the traditional healers for profit. In 18 months about 1000 trees 150 years and older were stripped of their bark in an unsustainable way – killing these trees. Bulbs of 10 to 15 years old were harvested resulting in a setback of about 100 years to regenerate.

    17 May 2009

    Didier Grossemy help you Boost your Business

    Didier Grossemy - 5 Ways To Boost Your Business

    Didier Grossemy says, its a fairly obvious that you can give away your customer transactions by simply reducing your prices or you can add value and increase the final transaction. Which way would you go?

    You have just uncovered another core strategy to true business success...Didier Grossemy says if you can make more money from each customer contact, you will push your profits and vastly increase your potential for success, and beyond!

    This, of course, is not a new idea from Didier Grossemy and usually when it is trotted out, it comes with suggestions to try up-selling and cross-selling to get customers to buy more...you've been "super-sized" before haven't you (well maybe not you, but you know someone who has)?

    So while cross and up-selling are essential, Didier Grossemy gives you access to 5 often over-looked strategies...

    1. Raise The Quality of your Service and your price

    Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as a "price buster"... Red Dot, Price Line, The Good Guys...there is nothing wrong with that and these guys do it well, but it is a very tough market to compete and profit in.

    Most businesses will achieve better margins if they focus on delivering value, and interestingly, many so called "price busters" do this as well. There has been heaps of research done that shows consumers are generally more concerned with quality, prestige or convenience than just price...you know, the emotional stuff.

    Stay away from price and seek another differentiator such as better service or quality. Ultimately it is the perception of value that is critical. Interestingly, the idea of "you get what you pay for" still has resonance with shoppers.

    2. Make an offer that you cant refuse

    Sometimes, making a sale that generate additional sales down the track or referrals will be better than sending a customer on their way. If you're not making ground on the higher priced model, it's time to suggest the less expensive model.

    Just because you down-sell doesn't mean you can't back-end or cross-sell at the same time.

    Ask the down-sold client for a referral, it may lead to that better sale you were looking for!

    3. Make sure that you have strong calls to action

    A badly laid out store (online or offline) will result in people feeling uncomfortable and they will tend to leave very quickly, often within the first 10 seconds.

    So you will often see store entrances placed on the left hand side to maximise the impact of this observation...which then leaves plenty of room to place important high margin products in that area.

    Product positioning on the shelves and placement at checkouts to capture impulse buys will also help to increase sales...although this is unlikely to work for (say) an accounting practice. Having said that, accountants could strategically place brochures for add-on service or strategic alliance arrangements in much the same way...with a bit of salesmanship to assist....come on, it is worth a try.

    4. Receive ongoing revenues

    But this one can work for an accountant or other professional services organisation, and just about any business.

    Develop a pre-paid or monthly service contract which can include some pre-arranged service calls and some included time so that the client can call on you when needed.

    These contact points create great opportunities to further build the relationship with the client plus make future sales. You will also be in a better position to know when the client is ready to buy a new product or service.

    Be efficient and helpful. When you help the customer to get full value from whatever else you sold them, you increase customer loyalty and satisfaction. Of course, it also creates another valuable and recurring revenue stream and while some will never use it fully, you are still paid. A side benefit is that recurring and contracted revenue streams can add a lot to your business value.

    5. Give them options

    Because people will often push you on price, create 2 or 3 levels of service or product otpions for customers to choose from.

    This allows your sales team to offer a choice to a customer with price for each option related to a varied service level, or different included accessories, or quality enhancements. This works with both service and product sales organisations and allows you to reduce the value you deliver for a reduced price rather than simply discounting the price and accepting a lower margin. Once again, selling value rather than price.

    Remember, while early stage businesses may have to spend time building market share with new clients, it is still an expensive exercise. A captured client is bought and paid for, so to speak. The importance of generating repeat sales, more sales per customer, and getting more money out of each transaction is absolutely key and essential to business and selling success.

    Didier GrossemyFounder & CEO
    X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.
     
    Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.
     
     
    Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the "Le Meridien" five stars hotel group to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.
     
    Didier Grossemy Consulting projects includes building the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.
     
    Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.
     
     
    As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.
     
    Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.
     
    MY MISSION: E-TRANSFORMING THE WORLD
     
    X2 WORLD is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure.
    Apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.
     
    Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.
     
    Past Experience:
    CEO and Chairman at Viper Communications Group
    Build Australia's third largest Internet company.
     
    Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.
     
    Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services.

    Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate

    01 May 2009

    Didier Grossemy NOT so much in love with Twitter

    Didier Grossemy NOT so much in love with Twitter

    Everyone knows that Didier Grossemy is the strongest digital evangelist of all when it comes to marketing communications. Yet one of the highest current hype in the market place is called “Twitter”.

    So of course when Didier Grossemy had try it and after starting building my “followers”, I discovered that my good friends were saying things like:  “moving house is not fun”, “I love this black dress” “I am getting tired It’s time to go to bed”, “Richard Branson just landed in OC”, “I burnt my scones” and as you know if you are on Twitter it goes on and on about things that no one really cares about.

    So Didier Grossemy’s view is that since micro blogging cannot be really regulated and no one can really tell someone else that they don’t care about the colour of their underpants (if they wear any!) or if the cat has drunken his milk today, then if you can’t fight it, Didier Grossemy says join it and start having an interesting micro conversation since you surely know that you are kind of SMSing your messages to all of your followers.

    Please amuse us, enrich us, educate us, direct us but don’t bore us.

    Twitter has attracted over 14 million users this past month so why should you join and start Twitting.

    Some of the main reasons are:

    1 - You can create new connections with users that you will never have known before existed.

    2 - You can get to know a whole different side of a person (but do you really want to?)

    3 - Grow your business communication, by telling your followers about your latest...

    4- Sharing knowledge by sending your latest discovered websites

    5 - Tell everyone what you do at the minute you do it (fun for a while but then pretty boring except if your life is that amazing...)

    So is it only Hype? You have probably noticed that Twitter its getting used on news channels, on commercials and in newspapers. So test it, hate it and then you might love it.

    Hitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

    In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

    Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

    Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

    …A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

    In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites.

    With this new analysis, Twitter is scoring dramatically high around the world inside and outside of its own category. There has also been dramatic increase in Twitter usage traffic as well as adoption. As it stands, Twitter appears to have continued growth and enthusiasm - as long as the funding, functionality, and third-party ease-of-use products continue to be supported.

    Twitter Driving Third-Party Apps Market

    Twitter isn’t easy to use. It should be, but it’s core format isn’t very user friendly.

    Twitter works best when the tweets are created and processed through third-party applications, such as Tweetdeck, PocketTweets, Twitter for iPhone, Twitterrific, Tweetr, Twhirl, Twinkle, Tweetie, Hahlo, and Twittelator rather than the Twitter website.

    The lack of features, function, form, and usability is driving a huge market for third-party apps on various operating systems and mobile products and services. Instead of Twitter competing much against Twitter-like competitors, third-party applications are vying for market control of users using Twitter.

    It’s fascinating to watch the growth of these third-party apps, moving away from a centric web application upon which users depend to a third-party market competition and industry, depending upon a central supplier.

    In many ways, Twitter is still early in its development, and the community is now directing its growth, usage, and purpose rather than the developers. This changes the adoption rate dramatically.

     

    April 8, 2009

    comScore Releases Surprising Twitter Statistics

    comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who's driving the traffic.

    45-54 year olds are the top demographic. The more expeccted demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:

     

    28 April 2009

    Didier Grossemy - Social Networking Exposed

    Social Networking Generates Leads & Closes Sales for Marketers

    So Yes! Didier Grossemy has been telling you that for a while and you were probably thinking it was another hype from Didier Grossemy. But now there is some good statistics to back it up.

    For the last twenty four months Didier Grossemy has studied all forms of Social networking website and implemented several Social networking platforms. Didier Grossemy is a Social Networking evangelist and the x2 world team is able to assist anyone ready to move forward in implementing their own Social Networking site such as X2 Hub.

    According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

    Marketer's Use of Social Media Tools

    Social Media

    % Respondents Using

    Twitter

    86%

    Blogs

    79

    Linkedin

    78

    Facebook

    77

    YouTube or other video

    41

    Social bookmark sites

    38

    Forums

    38

    StumbleUpon

    28

    Digg, Reddit or similar

    26

    FriendFeed

    18

    Source: Social Media Marketing Industry Report, March 2009

    Get Started today!

    Key survey findings about specific application show that:

    • Small-business owners are more likely to use LinkedIn than employees working for a corporation
    • Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women)
    • For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch
    • Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use
    • Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more than the other groups

    72% of marketers say they have either just started or have been using social media for only a few months.

    Get Started today!


    Duration of Social Media Use by Marketers (% of Respondents)

    Duration

    % of Respondents

    Just getting started

    28%

    A few months

    44

    A few years

    23

    No experience, plan to use

    4

    No experience, don't plan to use

    1

    Source: Social Media Marketing Industry Report, March 2009

    The largest group just getting under way with social media marketing is sole proprietors, with 30.2% reporting just getting started, the survey found. Owners of businesses with 2-100 employees were the most experienced, with 29.3% reporting doing social media marketing for years.
    64% of marketers are using social media for five hours or more each week, with 39% using it 10 or more hours weekly and 9.6% spending more than 20 hours each week with social media.

    • Those working for a company are twice as likely as business owners to be committing 20+ hours a week to social media
    • 44.8% of those ages 30-39 old spendi 10+ hours weekly using social media marketing
    • 40.3% of 20-to-29 year-olds spend 10+ hours weekly
    • 38.7%  of 50-to-59 year-olds spend 10+ hours weekly

    According to the survey, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses.

    At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing.

    Get Started today!

    Owners of small businesses with 2 - 100 employees are more likely than others to report benefits.

    Half of participants reported that a major benefit of social media marketing is the resultant rise in search engine rankings that often comes with increased efforts.

    Improved search engine rankings were most prevalent among those who've been using social media for years, with nearly 80% reporting a rise.


    Benefits of Social Media Marketing (% of Respondents, multiple response OK)

    Benefit

    % Responding

    Generated exposure

    81%

    Increased traffic, subscribers, list

    61

    New business partners

    56

    Increased position in search rankings

    52

    Generated qualified leads

    48

    Reduced overall marketing expenses

    45

    Helped close sales

    35

    Source: Social Media Marketing Industry Report, March 2009

    Get Started today!

    When marketers were asked which social media tools they most want to learn more about, social bookmarking sites slightly edged out Twitter as the number one response, with a four-way tie for third place between LinkedIn, StumbleUpon, Facebook and Digg/Reddit/Mixx.

    26 April 2009

    Didier Grossemy e-Transformation Process

    Didier Grossemy first pioneered the delivery of e-transformation to companies around the world to streamline processes and communications though the integration of web tools and integrated marketing strategies.

    Didier Grossemy e-transformation is the result of empowerment and integration of Digital technologies that transform companies by reducing their overheads while building efficiencies and increasing their revenues.

    Welcome to the art of digital transformation.

    Didier Grossemy transforms the marketing function in companies by aligning a business’s marketing function with the company agenda of profit and growth.

    There are fundamentally three aspects to the organizing principle of e-transformation
    1. Marketing Architecture – Strategic Marketing Design
    2. Marketing Infrastructure – Integration, Marketing Technology, Expertise and People
    3. Proprietary Brand Value Approach – Methods for building Brand Leaders

    Didier Grossemy e-transformation methodology for growth and profit offset issues of media audience fragmentation, global oversupply and the requirement for new expertise and approaches to deal with the digital nature of the new consumer amongst other economic issues.

    Didier Grossemy constantly train and educate a global team of consultants to provide the services needed in your business and make a difference. The global trained team allows you to gain access from Didier Grossemy knowledge and apply strategic decisions that will e-transform your business.

    Most people think of the Internet that having a website is the key to success says Didier Grossemy. In fact having a website is only the start of your Digital presence. Does having a website means that you are e-transforming your business? Maybe if you are using the right technologies such as, content management system (CMS), e-commerce, e-learning or any other platform that will streamline one or more of your internal processes for delivering information and or products and services.

    Two imperatives that businesses are confronted with while NOT embracing e-transformation:

    Traditional Marketing reduces profit opportunities!
    1. Failure to convert brand promise to brand experience
    2. Disconnection between marketing and the company agenda
    3. Disconnection between marketing and the enterprise
    4. No systems-based marketing processes
    5. Unsuitable metrics for marketing accountability

    Global economic conditions weaken brands!
    1. Supply increases worldwide through better productivity
    2. But no demand increases worldwide
    3. Therefore accelerated commoditization of product categories
    4. Increasing price wars, and shrinking profit margins
    5. Brands weaken over time.

    Didier Grossemy and his trained team of consultants focuses on aligning the key marketing enabling and delivery factors with the company agenda, the e-transformation of Brand Value and profit driven approach is designed to result in a complete transformation of the Marketing Function in companies with benefits of:
    • Top-line revenue growth
    • Increased profit margins
    • Increased marketing capacity and alignment with the CEO’s agenda
    • Reduced marketing costs through a 30% savings on design and production

    Through a comprehensive analysis Didier Grossemy and his team will:
    1. Benchmark your marketing capabilities and delivery against the goals of your company
    2. Understand your marketing capability strengths and weaknesses
    3. Identify and prioritize the areas for improvement and revenue generation
    4. Identify and prioritize the areas for marketing capability development

    e-transformation can be treated lightly thinking that this all hype and others... or you can take action and once your solution is delivered you will be thinking why you did not do it earlier. So don’t delay, every business needs to be empowered with the right communication and technology.

    19 April 2009

    Building your Lead Bank - By Didier Grossemy

    BUILDING YOUR LEAD BANK AND MAKING SALES

    Didier Grossemy says, how do you get more business? How do you meet more people so that you can create more opportunities and in generate more sales.

    Didier Grossemy says that some of you also face the challenge of not having carefully collected names and details of people you have met over the years so, how do you build your database?

    A database allows you to build efficiently opportunities by communicating to a large group of people at once. Using some smart technology such as the Xmail, you will be amazed of the result. Yes I know it sounds too easy...

    So let’s get started in building a lead bank and sales.

    A simple getting started action is to list 100 people who are highly likely to be interested in your services. Once you have a list, make a goal to talk, email, or meet as many as you can. This will result in your sales.

    Your chances of success will be much greater if you choose a product that strongly interests both you and your target. People like to deal with like-minded-people.

    Step 1:

    Where does a list come from?
    1. Local Business
    2. Colleagues
    3. Friends
    4. Former Prospects and Customers
    5. Associations
    6. Sporting Companions
    7. Trade and Professional Associates
    8. School and Casual Associations
    9. Former Employees and Employers
    10. Wedding Lists
    11. Networking Groups
    12. People who serve you
    13. Local Buildings and Advertisers
    14. Employment Advertisers (BDM’s Marketing Managers)
    15. Once you get to 100 it gets easier – so don’t stop!

    Step 2:

    Have a strong online networking strategy to build your list bank quickly.
    You can elevate your next networking event into a lead-generating power session with a simple networking strategy.

    First, Didier Grossemy recommends you to build a solid online profile. The following tools are extremely powerful especially if you can share your creative juices with others:
    1. Linkedin for your personal CV and tell everyone about your business
    2. e-Cademy for networking with other businesses
    3. Face Book for your personal and professional social scene
    4. Plaxo to manage your address book and images
    5. X2 HUB for networking with other businesses

    Step 3:

    Face to face, yes you remember! The old fashion way to human interaction, meeting someone over a glass of something and having a normal conversation. No micro conversation over twitter, just simple face to face discussion. Go to a networking event and set a personal goal to talk to at least 20 new people, asking each one a few key questions and handing out 20 business cards.

    Remember what Corran Crispe said, “They don’t care how much you know, they want to know how much you care.” 

    Don't worry that the people you meet at these events aren't the ultimate decision makers or buyers of your service. If they are then that’s great. If they aren't, then that's OK too.

    They know who the decision makers are, and, if you're pleasant, seem interested in them, and develop rapport; they can and will refer you.

    Set another goal to bring back 10 business cards.  You need to have a stack of fresh business cards with you at networking events. Don’t be like the many salespeople who have given me their last dog-eared business card with notes written all over it.

    Don’t forget your red pen for making the quick appropriate note on the back of the card shortly after you collect it. These notes need to act as simple reminders. For example, what the prospect was wearing, or what they said that was out of the ordinary, and any commitment you made, such as “I will call you on Monday”.

    If you really want to be excellent, set a goal to walk out of each event with three appointments, or contact information for people who are willing to set an appointment later.

    Then, the fun part - your reward! After you have your 10 business cards and three people who are willing to set an appointment, call them that same day or the next morning if it's an evening event.

    The most difficult thing for any salesperson or business is finding new customers. Great salespeople and business people learn to become lead magnets - and they learn how by getting out there on the dance floor.

    With every networking event, they learn new steps until they look forward to business functions as networking opportunities. They turn people into possibilities, keeping their appointments flowing and sales soaring.

    “Conversations for possibility” are paramount to your commercial success.

    Set a goal to attend at least one networking function per week, being part of at least five social networking websites and work a proper strategy, and your qualification appointments will soar.

    More About Didier Grossemy

    Didier GrossemyFounder & CEO
    X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.
     
    Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.
     
    Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers like Joe Farage, Insurance groups to launching 140 content managed websites for the "Le Meridien" or five stars hotel group like "Meritus Hotels" to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.
     
    Didier Grossemy Consulting projects includes building the brand and deploying the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.
     
    Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.
     
     
    As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.
     
    Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.
     
    MY MISSION: E-TRANSFORMING THE WORLD
     
    X2 World is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure. Didier Grossemy says that; apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.
     
    Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.
     
    Past Experience:
    CEO and Chairman at Viper Communications Group
    Build Australia's third largest Internet company.
     
    Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.
     
    Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services.

    Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate

     

    15 February 2009

    Didier Grossemy - Are you talking to mums?

    Didier Grossemy says; Are you talking to mum?

    Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands.

    They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it.

    Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around the world.

    Time poor, they are the prime consumers on the internet, as we know mums are “Jack of all trade”; taking the children to schools, buying and preparing food, going to work, looking after her hubby, clothe ironing, cleaning and … should I go any further to say that women these days are overly busy. So this brings me to what I have preached for fifteen years, the Internet not only save you money and save the trees but revolutionise your time management.

    According to the “Moms In Business Network” mums purchasing power accounts for nearly $1.6 trillion in annual spending and is equal to Great Britain's 2007 total purchasing power. “EMarketer” forecasts that moms will account for 39.6 million of the online audience by 2012. Further, women make 80 percent of the household purchases and commonly buy for three or more people. With this much influence over consumer purchases, the ability to effectively market to and harness this purchasing segment has a huge impact on brands' bottom line.

    Brands must take a step forward in creativity to engage with this already dominant market.

    So what sort of creativity is required to engage?

    I believe that the most important is to create a platform that opens conversation. If you are a manufacturer of nappies, you may want to create a “Baby Club” that will have some great subjects to help busy mums and allowing them to share their own problems while in the same time you may want to add a shopping cart so busy mums can purchase the products of the same companies while enjoying a conversation with new found friends.  

    Like in real life people engage at the Café by exchanging conversation around a drink. You must create a social environment that triggers the input of the viewers and in term bring more people to the brand through smart referral functionalities.

    Brand association, social marketing and e-commerce functionalities are a powerful mix for busy mums.

    15 November 2008

    Zag Creative - Didier Grossemy Strategic Partnership

    Zag Creative - Didier Grossemy Strategic Partnership

    Posted using ShareThis