Didier Grossemy - Digital Marketing Blog

Didier Grossemy - It’s 500% easier to sell to your existing customers

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that Digital Marketing makes it easy to grow your business, five basic steps are as follows:

1. Thank your visitors to have opt in - It is simple and a great way to start engaging the relationship
2. Poll them on your services – start profiling your customer base
3. Filter out happy clients – start your testimonial generation process
4. Promote Referrals – start your referral reward process
5. Design your Campaign – map your year in advance with relevant subjects that will educate rather than selling

All these steps should be set up via email, using the Xmail engine for example you could automate and entire year or more, so it happens, everytime.

Didier Grossemy says that ff you were just doing the above, what would it do for your business?

Once you have a basic sequential process working, you may have time to think of creative ways to automate the following:

1. Collaborate – drive a service level feedback blog,
2. Sell More – with back ends, packages and add ons,
3. Engage – ask clients for ideas on how to improve your business,
4. Reward – loyalty, referrals and testimonial people,
5. Segment – your profiled database,
6. Sell Money – gift vouchers and term packages

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - The Power of an Effective Landing Page

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy is recognised in the web industry as a market leader. Didier Grossemy and other web authorities have confirmed, you only have 6.7sec to make an impression. Didier Grossemy says don't waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won't even click to the second page.

1 - Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.

2 - You single Outcome - One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.

3 - Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.

4 - De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.

5 - Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.

Need professional help?

X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO