Didie Grossemy says - Be Aware of the Danger
Article written by: Didier Grossemy | X2 Digital CEO
Didier Grossemy says are you accepting business versus doing business or simply losing business?
Multi store vendors must take their website very seriously when having merchants selling goods on their own website. I have recently implemented a site for an organisation based in Australia http://www.haiwaibao.com which sales products from vendors to the Chinese market. Each merchant can fully manage their own store and products, which of course represent a danger for the company.
So how are we going about it! Very simple, it is called the "Old School of Business". Every merchant is selected and educated? This is not one of those fully automated process where you will never be able to talk to anyone.
Didier Grossemy says that the ultimate use of the Internet is to balance the virual and real life aspect of business relationship
The internet needs to be re-invented or must be used as an interactive tool that becomes part of a transaction but not the transaction. I am not sure that I am making myself clear on that one, but let's face it if you automate the process of relationship, then...where is the relationship?
Food for thoughts...
Yes I said it... where is the pleasure of doing business... people hiding behind user names and password. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.
People need to realise that the Internet is a business platform to promote, sell and trade. Don't get me wrong that's all I do for my clients, implementing simple and or complex solutions for that purpose. But guess what? I still spend time with my clients to discuss over Lunch and or dinner how I can assist them in doing more business.
So what do you think?
Here is an example below of an organisation that obviously does not spend enough time having lunch with their clients.
eBay fined $66m for selling fake Louis Vuitton goods.
A Paris court has ordered the online auctioneer eBay to pay 40 million euro ($A65.8 million) in damages to Louis Vuitton for selling fake luxury goods online.
The commercial court ruled in favour of six LVMH brands which accused eBay of putting on sale fake handbags, clothes and other luxury goods and of illicit sales of perfumes in a case that began a year and a half ago. eBay, the world's biggest online auctioneer, was ordered to pay 19.28 million euro to LVMH and 17.3 million euro to its sister company Christian Dior Couture for damage to their brand images and causing moral harm.
It must also pay 3.25 million euro to four perfume brands - Christian Dior, Kenzo, Givenchy and Guerlain - for sales in violation of its authorised network. The court barred eBay, which said it will appeal against the ruling, from advertising the cosmetic or perfume brands on its website.
LVMH had argued that eBay had failed to do enough to prevent the sale of counterfeit copies of their goods and that it did not have legal permission to sell its authentic products.
The ruling came amid a flurry of legal action against the online giant, which claims to have some 84 million active users in 39 markets worldwide.
Earlier this month, eBay was convicted by a French court of selling counterfeit goods and ordered to pay 20,000 euro in damages to French luxury group Hermes.
The court ruling, which marked a first in France, found eBay directly responsible for the sale on its website of three Hermes bags including two fakes, for a total of 3000 euro.
France's traditional auctioneers took legal action against the online auctioneer in December, accusing it of encouraging trade in pirated and stolen goods.
A council representing the auction industry also accuses the Internet trader of breaking a French 2000 law that requires all auctioneers to be approved by the state.
According to eBay the total value of items sold on its trading platforms in 2007 was nearly $US60 billion ($A62.5 billion). AFP
