Didier Grossemy - How to build a Unique Selling Proposition

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page. It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business Feature What does it do? What is it called? What so special? Perception What can you safely claim? Problems Solution Is there a problem to fix ? Does our product or service fixing it? Function How does it resolve the problem? Advantage Having it versus not having it? How does it fix your problem? Benefit How does it make my life better? WHAT IS IN FOR ME? Need Fulfilled What emotional or perceived need is fulfilled by this benefit? Proof What is the proof or fact?     Your USP should be short, sharp and deliver a clear message to your target market. Emotion By creating emotional needs you generate the needs to have. USP’s Role Capturing your attention Building credibility Engaging with customers Creating demand Adding perceived value Didier Grossemy says, remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP on your web pages and digital marketing activities will create clarity about your company. Article written by:  Didier Grossemy | X2 Digital CEO