Didier Grossemy - Digital Marketing Blog

Didier Grossemy - Digital Business Architect, invites you to be part of a market worth trillions of dollars

Be part of a market worth trillions of dollars

The Internet market is worth trillions of dollars and yet most businesses still struggle to break even, let alone make a profit, on their investment in digital media. X2 provides entrepreneurs and business owners like you with the education, branding, technology, marketing tools, and support that empowers them to create a business with the ability to generate a significant new or additional income stream. What are the Benefits of Becoming a X2 Digital Business Architect ? - Freedom and flexibility. - Work from home or from anywhere. - Invest and allocate your time to meet your needs. - Add revenues to your existing business or grow a new business. - Enjoy significant margins and recurring revenues. - Provide products and services that every business needs. - Unique proven method with ongoing training & support. - No territory restriction, sell your services anywhere in the world - NO franchise or license fees - Small setup fee and you are ready to start trading in 10 days We hope to see you at one of our FREE seminars: Brisbane | Melbourne | Perth | Sydney | Singapore | London | Paris What is the Digital Business Architect Package? Whether you are an individual or a company, X2 provides you with the tools and knowledge to empower your business growth and facilitate revenues through efficient digital communications and online marketing. Everything can be found in the Training Centre and is available to you 24/7 from any Internet connected computer with a web browser. Once you are comfortable with your level of knowledge, and you are proficient with the supplied tools and strategies, you can deploy these rapidly and build your business creating both significant direct income, and a considerable residual income stream. In addition to the “Digital Business Architect” package, you also receive a “Partner Package” with which you can buy and resell all the X2 Digital products and services under your own brand. With the partner package you can leverage X2 Digital’s decades of combined experience in creating and delivering high-quality, high-performance, and highly-effective digital environments. You manage the client relationship, and help your client to create a winning strategy, and effortlessly plug-in to the X2 system to project manage, implement, and deliver the agreed services on your behalf, and in your name. The Digital Business Architect Package is designed for your growth Build your knowledge and market yourself efficiently require having access to education, branding, technology and marketing tools: 24/7 access to an online Training Centre Brand design and stationery Implementation of a state of the art Content Management System (CMS) website Email and database management Pre-Built strategies and customers proposals Newsletters management with powerful data mining and statistical reports Search Engine Optimisation (SEO) technology embedded into the CMS

Didier Grossemy - What makes your business successful on Social Networks and Blogs?

Article written by:  Didier Grossemy | X2 Digital CEO

Social Networks like Facebook, Linkedin, Ecademy, Fast Pitch, Plaxo, FaceBook are the ultimate way to interact with other businesses or friends. Didier Grossemy participate in a series of social networking. Didier Grossemy says that "I am the proof" of effective social and business networking. Didier Grossemy says that it is attractive? because businesses are connecting to other businesses and individuals are doing the same. Ok so you thought I was going to tell you something really clever…What about maintaining relationship and tell everyone in your network what you are doing so that they can engage with you and start interacting. Didier Grossemy says, you may know someone who knows someone who knows someone and so on, so indirectly you can maybe get in contact with them if you ask the owner of the relationship. For eaxample Didier Grossemy network in Linkedin is 260 people which link Didier Grossemy to 2,222,000 professionals and the total shows that 6,599 new people iin my network since 12th September 2008. So now you know a lot of people and businesses... That’s powerful…and also very simple to use. It is easier to tell 1000’s of people that you are launching a new service or product or telling your friends that you are enjoying a round of golf rather than drafting an entire email campaign. Having said that, Didier Grossemy still recommend you to only use it as part of your communication mix rather than the only communication tool. Here are a few recommendations to get you started from Didier Grossemy - X2 Digital Business Architect. For Business If you are looking for someone to provide you services or vice versa, there is no better place than a Business Networking place like ecademy. For your Profile If you are looking at promoting your profile then again, it is the easiest place to show the world who you are and what people think of you then Linkedin is for you. For your Personal Social life If you have a life and want to share with your friends the great party you went to, then FaceBook is a must. “About 2/3rds of all North American youth use it daily, and about 1/3rd of adults use it as least once a month –data From Forrester Research, Q4, 2007” Didier Grossemy says that to be successful with presenting your brand on social networking or on your blogs you may want to consider the following: Is your Brand adequately portrayed and your marketing objective and message clear. Are you engaging your readers and encouraging them to participate in any cause you have (if you don’t have one – create one). As more people contribute or interact with your campaign, the value of your brand is increased. Are you reaching the community heart or business sense so that a viral communication will happen with your readers, thus engaging further readers and discussion and building up your brand Are you being YOU? (or your company) and charismatic about what you are saying, educating, entertaining, amusing so that visitors will be bookmark you or subscribe to your Blog feed Members in social networks like to communicate so let them do that, ask them questions! Provide them some freebies such as an eBook against their registration, so you can build your database.

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - How to build a Unique Selling Proposition

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page. It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business Feature What does it do? What is it called? What so special? Perception What can you safely claim? Problems Solution Is there a problem to fix ? Does our product or service fixing it? Function How does it resolve the problem? Advantage Having it versus not having it? How does it fix your problem? Benefit How does it make my life better? WHAT IS IN FOR ME? Need Fulfilled What emotional or perceived need is fulfilled by this benefit? Proof What is the proof or fact?     Your USP should be short, sharp and deliver a clear message to your target market. Emotion By creating emotional needs you generate the needs to have. USP’s Role Capturing your attention Building credibility Engaging with customers Creating demand Adding perceived value Didier Grossemy says, remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP on your web pages and digital marketing activities will create clarity about your company. Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - Six Steps to a Successful Home Page

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says, this can be a distinct competitive advantage for you... meaning converting or not and of course getting a return on your investment. Step #1.  Ask yourself a few questions Why are you building a website or landing page? What will be your expected conversions? E-commerce — adding an item to a shopping cart and beginning the checkout process. Lead generation — filling out a registration form to accept an offer (generally free) with the implicit understanding that this may lead someday to a sale. Branding/education — spending a significant amount of time examining and/or interacting with content on the site that the Home page is a gateway for Relationship — opting-in to receive communications from the brand/publisher on an ongoing basis. Membership — registering to actively use the site on an ongoing basis in exchange for either payment, an implied agreement to view advertising, or to allow one's activity data to be measured. Viral — telling personal and professional contacts about the Home page, perhaps via an email tool, blog links, word-of-mouth, etc. Step #2. Selecting URLs One big mistake is to assume that a home page or website for that matter can handle two or three different conversion goals. Sorry but, if you are in business you must know that it is all about converting.... This is quite crucial. I recommend you to find a name that will reflect your main activity promoted on the landing page or your website, which means search engines will find your webpage based on the specific of the name and key word density of the same inside your main page. Consider having as many URL’s as you have activities, this will spawn additional traffic and direct visitors accordingly to their needs, thus growing your conversion rate. Step #3. Demographic research Get into your prospect's mind, who will be my client? Is my product or services suited for the demographic that I am reaching out with my communication strategy Create a profile of your perfect converter. If you have more than one, look at each profile and decide which the biggest market is. Then construct your home page for that particular one and ignore the ancillaries. Don't construct a page to appeal broadly across a wide variety of "typical" users. It won't appeal to anyone at all and your conversions will suffer. You have 0-8 seconds to convince visitors this page is for them and them alone. Here is the interesting part... At most they'll read 15-30 words. Step #4. Graphic elements, layout, and form design Make a list of all the specific elements that have to be included on the page such as your graphics, imagery (people don’t read) calls to action guiding to registration form or purchase page Have a strong sentance that say something like “ We Make It Happen” or "use a few "magic" key words Make sure that your phone number is displayed in a prominent location (not hidden), yes right at the top of your page so you don't have to spend 3 minutes finding it, remember they are only on your site for 0-8 seconds. Step #5. Copywriting Your headline copy. Like a newspaper or magazine editorial, the headline is the most important, make sure that it has a “newsworthy” appeal; chock and surprise your visitors Your calls to action need to be prominent Body copy: subheads, bulleted lists, guarantees, testimonials, explanations and descriptions, etc. Bad news! Only 15-20% of your visitors will read part of this copy. Step #6. Testing, measuring, and tweaking Make sure that Google Analytics or other measurement tools are setup on your site, then review the following: eCommerce — eg. Sales as a percent of total visitors. Lead generation — Leads as a percent of total visitors, estimated sales value per average lead generated by traffic source. Branding/education — Percent of total visitors who stay longer than 30 seconds, the percent over one minute. Relationship — Percent of return versus one-time visitors. Viral — Emails with tell-a-friend tools. Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - 15 Golden Rules To Immediately And Massively Grow Your Business

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says "This is business basics 101. Yet most of businesses don't do it"

1. It is 5 times easier to sell something else to your existing customers than to get a new customer.
2. If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
3. Where possible only sell to people who want what you have
4. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
5. When promoting your products find the “right appeal”.
6. The more information you give in your ads, the more you’ll sell.
7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
8. Never ever run any advertisement without monitoring the response.
9. Monitor everything you do to promote your business.
10. Don’t try to be creative or original.
11. Use benefit headlines in all your ads.
12. Client testimonials increase credibility - and sales.
13. Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
14. Don’t listen to opinions and advice from well meaning friends, family and business associates.
15. Need more help? Contact us

Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO