Building your Lead Bank - By Didier Grossemy

BUILDING YOUR LEAD BANK AND MAKING SALES

Didier Grossemy says, how do you get more business? How do you meet more people so that you can create more opportunities and in generate more sales.

Didier Grossemy says that some of you also face the challenge of not having carefully collected names and details of people you have met over the years so, how do you build your database?

A database allows you to build efficiently opportunities by communicating to a large group of people at once. Using some smart technology such as the Xmail, you will be amazed of the result. Yes I know it sounds too easy...

So let’s get started in building a lead bank and sales.

A simple getting started action is to list 100 people who are highly likely to be interested in your services. Once you have a list, make a goal to talk, email, or meet as many as you can. This will result in your sales.

Your chances of success will be much greater if you choose a product that strongly interests both you and your target. People like to deal with like-minded-people.

Step 1:

Where does a list come from?
1. Local Business
2. Colleagues
3. Friends
4. Former Prospects and Customers
5. Associations
6. Sporting Companions
7. Trade and Professional Associates
8. School and Casual Associations
9. Former Employees and Employers
10. Wedding Lists
11. Networking Groups
12. People who serve you
13. Local Buildings and Advertisers
14. Employment Advertisers (BDM’s Marketing Managers)
15. Once you get to 100 it gets easier – so don’t stop!

Step 2:

Have a strong online networking strategy to build your list bank quickly.
You can elevate your next networking event into a lead-generating power session with a simple networking strategy.

First, Didier Grossemy recommends you to build a solid online profile. The following tools are extremely powerful especially if you can share your creative juices with others:
1. Linkedin for your personal CV and tell everyone about your business
2. e-Cademy for networking with other businesses
3. Face Book for your personal and professional social scene
4. Plaxo to manage your address book and images
5. X2 HUB for networking with other businesses

Step 3:

Face to face, yes you remember! The old fashion way to human interaction, meeting someone over a glass of something and having a normal conversation. No micro conversation over twitter, just simple face to face discussion. Go to a networking event and set a personal goal to talk to at least 20 new people, asking each one a few key questions and handing out 20 business cards.

Remember what Corran Crispe said, “They don’t care how much you know, they want to know how much you care.” 

Don't worry that the people you meet at these events aren't the ultimate decision makers or buyers of your service. If they are then that’s great. If they aren't, then that's OK too.

They know who the decision makers are, and, if you're pleasant, seem interested in them, and develop rapport; they can and will refer you.

Set another goal to bring back 10 business cards.  You need to have a stack of fresh business cards with you at networking events. Don’t be like the many salespeople who have given me their last dog-eared business card with notes written all over it.

Don’t forget your red pen for making the quick appropriate note on the back of the card shortly after you collect it. These notes need to act as simple reminders. For example, what the prospect was wearing, or what they said that was out of the ordinary, and any commitment you made, such as “I will call you on Monday”.

If you really want to be excellent, set a goal to walk out of each event with three appointments, or contact information for people who are willing to set an appointment later.

Then, the fun part - your reward! After you have your 10 business cards and three people who are willing to set an appointment, call them that same day or the next morning if it's an evening event.

The most difficult thing for any salesperson or business is finding new customers. Great salespeople and business people learn to become lead magnets - and they learn how by getting out there on the dance floor.

With every networking event, they learn new steps until they look forward to business functions as networking opportunities. They turn people into possibilities, keeping their appointments flowing and sales soaring.

“Conversations for possibility” are paramount to your commercial success.

Set a goal to attend at least one networking function per week, being part of at least five social networking websites and work a proper strategy, and your qualification appointments will soar.

More About Didier Grossemy

Didier Grossemy – Founder & CEO

X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.   Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.   Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers like Joe Farage, Insurance groups to launching 140 content managed websites for the "Le Meridien" or five stars hotel group like "Meritus Hotels" to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.   Didier Grossemy Consulting projects includes building the brand and deploying the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.   Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.     As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.   Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.   MY MISSION: E-TRANSFORMING THE WORLD   X2 World is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure. Didier Grossemy says that; apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.   Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.   Past Experience: CEO and Chairman at Viper Communications Group Build Australia's third largest Internet company.   Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.   Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services. Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate