Didier Grossemy - Social Networking Exposed

Social Networking Generates Leads & Closes Sales for Marketers

So Yes! Didier Grossemy has been telling you that for a while and you were probably thinking it was another hype from Didier Grossemy. But now there is some good statistics to back it up. For the last twenty four months Didier Grossemy has studied all forms of Social networking website and implemented several Social networking platforms. Didier Grossemy is a Social Networking evangelist and the x2 world team is able to assist anyone ready to move forward in implementing their own Social Networking site such as X2 Hub. According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. Marketer's Use of Social Media Tools Social Media % Respondents Using Twitter 86% Blogs 79 Linkedin 78 Facebook 77 YouTube or other video 41 Social bookmark sites 38 Forums 38 StumbleUpon 28 Digg, Reddit or similar 26 FriendFeed 18 Source: Social Media Marketing Industry Report, March 2009 Get Started today! Key survey findings about specific application show that: Small-business owners are more likely to use LinkedIn than employees working for a corporation Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women) For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more than the other groups 72% of marketers say they have either just started or have been using social media for only a few months. Get Started today! Duration of Social Media Use by Marketers (% of Respondents) Duration % of Respondents Just getting started 28% A few months 44 A few years 23 No experience, plan to use 4 No experience, don't plan to use 1 Source: Social Media Marketing Industry Report, March 2009 The largest group just getting under way with social media marketing is sole proprietors, with 30.2% reporting just getting started, the survey found. Owners of businesses with 2-100 employees were the most experienced, with 29.3% reporting doing social media marketing for years. 64% of marketers are using social media for five hours or more each week, with 39% using it 10 or more hours weekly and 9.6% spending more than 20 hours each week with social media. Those working for a company are twice as likely as business owners to be committing 20+ hours a week to social media 44.8% of those ages 30-39 old spendi 10+ hours weekly using social media marketing 40.3% of 20-to-29 year-olds spend 10+ hours weekly 38.7%  of 50-to-59 year-olds spend 10+ hours weekly According to the survey, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. Get Started today! Owners of small businesses with 2 - 100 employees are more likely than others to report benefits. Half of participants reported that a major benefit of social media marketing is the resultant rise in search engine rankings that often comes with increased efforts. Improved search engine rankings were most prevalent among those who've been using social media for years, with nearly 80% reporting a rise. Benefits of Social Media Marketing (% of Respondents, multiple response OK) Benefit % Responding Generated exposure 81% Increased traffic, subscribers, list 61 New business partners 56 Increased position in search rankings 52 Generated qualified leads 48 Reduced overall marketing expenses 45 Helped close sales 35 Source: Social Media Marketing Industry Report, March 2009 Get Started today! When marketers were asked which social media tools they most want to learn more about, social bookmarking sites slightly edged out Twitter as the number one response, with a four-way tie for third place between LinkedIn, StumbleUpon, Facebook and Digg/Reddit/Mixx.