Didier Grossemy - Digital Marketing Blog

Didier Grossemy - Social Networking Exposed

Social Networking Generates Leads & Closes Sales for Marketers

So Yes! Didier Grossemy has been telling you that for a while and you were probably thinking it was another hype from Didier Grossemy. But now there is some good statistics to back it up. For the last twenty four months Didier Grossemy has studied all forms of Social networking website and implemented several Social networking platforms. Didier Grossemy is a Social Networking evangelist and the x2 world team is able to assist anyone ready to move forward in implementing their own Social Networking site such as X2 Hub. According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. Marketer's Use of Social Media Tools Social Media % Respondents Using Twitter 86% Blogs 79 Linkedin 78 Facebook 77 YouTube or other video 41 Social bookmark sites 38 Forums 38 StumbleUpon 28 Digg, Reddit or similar 26 FriendFeed 18 Source: Social Media Marketing Industry Report, March 2009 Get Started today! Key survey findings about specific application show that: Small-business owners are more likely to use LinkedIn than employees working for a corporation Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women) For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more than the other groups 72% of marketers say they have either just started or have been using social media for only a few months. Get Started today! Duration of Social Media Use by Marketers (% of Respondents) Duration % of Respondents Just getting started 28% A few months 44 A few years 23 No experience, plan to use 4 No experience, don't plan to use 1 Source: Social Media Marketing Industry Report, March 2009 The largest group just getting under way with social media marketing is sole proprietors, with 30.2% reporting just getting started, the survey found. Owners of businesses with 2-100 employees were the most experienced, with 29.3% reporting doing social media marketing for years. 64% of marketers are using social media for five hours or more each week, with 39% using it 10 or more hours weekly and 9.6% spending more than 20 hours each week with social media. Those working for a company are twice as likely as business owners to be committing 20+ hours a week to social media 44.8% of those ages 30-39 old spendi 10+ hours weekly using social media marketing 40.3% of 20-to-29 year-olds spend 10+ hours weekly 38.7%  of 50-to-59 year-olds spend 10+ hours weekly According to the survey, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. Get Started today! Owners of small businesses with 2 - 100 employees are more likely than others to report benefits. Half of participants reported that a major benefit of social media marketing is the resultant rise in search engine rankings that often comes with increased efforts. Improved search engine rankings were most prevalent among those who've been using social media for years, with nearly 80% reporting a rise. Benefits of Social Media Marketing (% of Respondents, multiple response OK) Benefit % Responding Generated exposure 81% Increased traffic, subscribers, list 61 New business partners 56 Increased position in search rankings 52 Generated qualified leads 48 Reduced overall marketing expenses 45 Helped close sales 35 Source: Social Media Marketing Industry Report, March 2009 Get Started today! When marketers were asked which social media tools they most want to learn more about, social bookmarking sites slightly edged out Twitter as the number one response, with a four-way tie for third place between LinkedIn, StumbleUpon, Facebook and Digg/Reddit/Mixx.

Didier Grossemy e-Transformation Process

Didier Grossemy first pioneered the delivery of e-transformation to companies around the world to streamline processes and communications though the integration of web tools and integrated marketing strategies.

Didier Grossemy e-transformation is the result of empowerment and integration of Digital technologies that transform companies by reducing their overheads while building efficiencies and increasing their revenues.

Welcome to the art of digital transformation.

Didier Grossemy transforms the marketing function in companies by aligning a business’s marketing function with the company agenda of profit and growth.

There are fundamentally three aspects to the organizing principle of e-transformation
1. Marketing Architecture – Strategic Marketing Design
2. Marketing Infrastructure – Integration, Marketing Technology, Expertise and People
3. Proprietary Brand Value Approach – Methods for building Brand Leaders

Didier Grossemy e-transformation methodology for growth and profit offset issues of media audience fragmentation, global oversupply and the requirement for new expertise and approaches to deal with the digital nature of the new consumer amongst other economic issues.

Didier Grossemy constantly train and educate a global team of consultants to provide the services needed in your business and make a difference. The global trained team allows you to gain access from Didier Grossemy knowledge and apply strategic decisions that will e-transform your business.

Most people think of the Internet that having a website is the key to success says Didier Grossemy. In fact having a website is only the start of your Digital presence. Does having a website means that you are e-transforming your business? Maybe if you are using the right technologies such as, content management system (CMS), e-commerce, e-learning or any other platform that will streamline one or more of your internal processes for delivering information and or products and services.

Two imperatives that businesses are confronted with while NOT embracing e-transformation:

Traditional Marketing reduces profit opportunities!
1. Failure to convert brand promise to brand experience
2. Disconnection between marketing and the company agenda
3. Disconnection between marketing and the enterprise
4. No systems-based marketing processes
5. Unsuitable metrics for marketing accountability

Global economic conditions weaken brands!
1. Supply increases worldwide through better productivity
2. But no demand increases worldwide
3. Therefore accelerated commoditization of product categories
4. Increasing price wars, and shrinking profit margins
5. Brands weaken over time.

Didier Grossemy and his trained team of consultants focuses on aligning the key marketing enabling and delivery factors with the company agenda, the e-transformation of Brand Value and profit driven approach is designed to result in a complete transformation of the Marketing Function in companies with benefits of:
• Top-line revenue growth
• Increased profit margins
• Increased marketing capacity and alignment with the CEO’s agenda
• Reduced marketing costs through a 30% savings on design and production

Through a comprehensive analysis Didier Grossemy and his team will:
1. Benchmark your marketing capabilities and delivery against the goals of your company
2. Understand your marketing capability strengths and weaknesses
3. Identify and prioritize the areas for improvement and revenue generation
4. Identify and prioritize the areas for marketing capability development

e-transformation can be treated lightly thinking that this all hype and others... or you can take action and once your solution is delivered you will be thinking why you did not do it earlier. So don’t delay, every business needs to be empowered with the right communication and technology.

Building your Lead Bank - By Didier Grossemy

BUILDING YOUR LEAD BANK AND MAKING SALES

Didier Grossemy says, how do you get more business? How do you meet more people so that you can create more opportunities and in generate more sales.

Didier Grossemy says that some of you also face the challenge of not having carefully collected names and details of people you have met over the years so, how do you build your database?

A database allows you to build efficiently opportunities by communicating to a large group of people at once. Using some smart technology such as the Xmail, you will be amazed of the result. Yes I know it sounds too easy...

So let’s get started in building a lead bank and sales.

A simple getting started action is to list 100 people who are highly likely to be interested in your services. Once you have a list, make a goal to talk, email, or meet as many as you can. This will result in your sales.

Your chances of success will be much greater if you choose a product that strongly interests both you and your target. People like to deal with like-minded-people.

Step 1:

Where does a list come from?
1. Local Business
2. Colleagues
3. Friends
4. Former Prospects and Customers
5. Associations
6. Sporting Companions
7. Trade and Professional Associates
8. School and Casual Associations
9. Former Employees and Employers
10. Wedding Lists
11. Networking Groups
12. People who serve you
13. Local Buildings and Advertisers
14. Employment Advertisers (BDM’s Marketing Managers)
15. Once you get to 100 it gets easier – so don’t stop!

Step 2:

Have a strong online networking strategy to build your list bank quickly.
You can elevate your next networking event into a lead-generating power session with a simple networking strategy.

First, Didier Grossemy recommends you to build a solid online profile. The following tools are extremely powerful especially if you can share your creative juices with others:
1. Linkedin for your personal CV and tell everyone about your business
2. e-Cademy for networking with other businesses
3. Face Book for your personal and professional social scene
4. Plaxo to manage your address book and images
5. X2 HUB for networking with other businesses

Step 3:

Face to face, yes you remember! The old fashion way to human interaction, meeting someone over a glass of something and having a normal conversation. No micro conversation over twitter, just simple face to face discussion. Go to a networking event and set a personal goal to talk to at least 20 new people, asking each one a few key questions and handing out 20 business cards.

Remember what Corran Crispe said, “They don’t care how much you know, they want to know how much you care.” 

Don't worry that the people you meet at these events aren't the ultimate decision makers or buyers of your service. If they are then that’s great. If they aren't, then that's OK too.

They know who the decision makers are, and, if you're pleasant, seem interested in them, and develop rapport; they can and will refer you.

Set another goal to bring back 10 business cards.  You need to have a stack of fresh business cards with you at networking events. Don’t be like the many salespeople who have given me their last dog-eared business card with notes written all over it.

Don’t forget your red pen for making the quick appropriate note on the back of the card shortly after you collect it. These notes need to act as simple reminders. For example, what the prospect was wearing, or what they said that was out of the ordinary, and any commitment you made, such as “I will call you on Monday”.

If you really want to be excellent, set a goal to walk out of each event with three appointments, or contact information for people who are willing to set an appointment later.

Then, the fun part - your reward! After you have your 10 business cards and three people who are willing to set an appointment, call them that same day or the next morning if it's an evening event.

The most difficult thing for any salesperson or business is finding new customers. Great salespeople and business people learn to become lead magnets - and they learn how by getting out there on the dance floor.

With every networking event, they learn new steps until they look forward to business functions as networking opportunities. They turn people into possibilities, keeping their appointments flowing and sales soaring.

“Conversations for possibility” are paramount to your commercial success.

Set a goal to attend at least one networking function per week, being part of at least five social networking websites and work a proper strategy, and your qualification appointments will soar.

More About Didier Grossemy

Didier Grossemy – Founder & CEO

X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.   Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.   Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers like Joe Farage, Insurance groups to launching 140 content managed websites for the "Le Meridien" or five stars hotel group like "Meritus Hotels" to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.   Didier Grossemy Consulting projects includes building the brand and deploying the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.   Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.     As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.   Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.   MY MISSION: E-TRANSFORMING THE WORLD   X2 World is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure. Didier Grossemy says that; apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.   Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.   Past Experience: CEO and Chairman at Viper Communications Group Build Australia's third largest Internet company.   Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.   Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services. Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate