Design influences our lives on a daily basis.
Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called Sony invented the “Walkman”.
Most of you I am sure...had one and carry it in your pocket and you thought that was so cool.
From the Walkman to the iPhone our lives have been influenced by industrial design and changed your behaviour so that you can carry an entire library of thousands of albums. Yes your entire lounge room wall of CD’s in your phone, you leave home in the morning and you check your emails in the lift, before getting into a cab to an appointment that you have just been reminded on your phone.
The taxi driver ask you that he has a problem to find the street because it is not on his map; no problem you login to your Google Map on your phone and provide him a turn by turn direction to get to your appointment. You can do that since you carrying in your pocket the street by street details of the entire WORLD.
So great design definitely influences our lives and so much that you become dependent of it. This is when the genius from designers and creative happened.
When a designer creates an object that is part of your daily life then it has to be the ultimate achievement.
Sometime design is more about the journey that takes you through an image of what you would like to be or feel. Driving an incredibly well design car make you feel a certain way. Wearing this amazing pair of well branded sun glasses make you look and feel a certain way.
So Didier Grossemybelieve that we must encourage our talented designers to be true to themselves and work outside the current trends to create the next trends so we keep shaping the world and influencing our lives, since it makes us feel so good.
Didier Grossemy and Federico Restrepo have together assisted some of the largest brands in the world to be at the forefront of their game. Didier and Federico, both designers and creative veteran have formed a strategic partnership through Panda Interactive to help you shape your world so that together we can make your brand and product the next trend that will be shared around the world.
If you are serious about being the next brand that the world cannot live without... then contact us to discuss.