Didier Grossemy - Digital Marketing Blog

Are you in the driver seat or are you just taking a ride

Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back.

Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven.

Didier Grossemy has teamed up with Justin Herald to assist individuals in creating a successful business and adapting to behavioural changes that will make their life to be at the front of the pack. It is time to take control.

Justin Herald has a proven track record for finding amazing opportunities and turning them into successful businesses that afford him a lifestyle that everyone aspires to but few achieve.

With Justin Herald, Didier Grossemy and the X2 World team you will be driving your life. Justin is constantly asked by his mentoring students”what if I don’t have an idea”, and until now, there were only a few options available to answer that.

Now through his association with X2 World, Justin can introduce you to a revolutionary business, which you can start today, and be making real money next week. This is a real business, not a scam, con or pyramid scheme, and you won’t find a bottle of juice or bar of soap anywhere...

So what is the business? It is a business in the fastest growing economy in the world, The Internet Business.

It may sound daunting, but it really isn’t and we would like to invite you to a special evening to show just how YOU could join us in this goldmine industry and start rejecting the recession and live the life of your dreams.

Click Here to Join Us

 

eLearningZoom and X2 World have joined forces

eLearningZoom and X2 World, have joined forces to offer Trainers, Coaches, and Small/Medium-Sized Companies a new revolutionary way to train and learn.

X2 World is proud to represent the applications and services of eLearningZoom and to facilitate the process. So simply contact us today for your Free Trial

PRESS RELEASE:

X2 WORLD AND ELEARNINGZOOM HAVE JOINED FORCES IN A STRATEGIC ALLIANCE TO ASSIST BUSINESSES TO STREAMLINE THEIR TRAINING OPERATION FOR HIGHER ROI.

X2 and eLearningZoom have a shared vision to drive new growth opportunities for both companies while providing additional value services to businesses. By forming this strategic alliance X2 and eLearningZoom provide clients an all-in-one online training packaged solution, eLearningZoom 2.0 that includes:

•    eZ-LMS – a complete online learning management system enabling businesses to create and launch online courses in minutes instead of days and weeks, along with self-assessment and tracking systems.

•    eZ-Web Meeting – a complimentary web meeting service enabling businesses to launch real-time webinars supported by video via webcam, audio (VoIP), and sharing of PowerPoint presentations, desktops, and whiteboards.                    
•    eZ-Contact – an integrated email auto-responder service allows companies to set automated reminders for students on deadline and course updates.

Both companies are currently developing additional joint offerings, including services designed for smaller businesses

X2 will market and promote eLearningZoom’s suite of applications and services through its unique consulting and distribution system.

“We are very excited with the strategic partnership with eLearningZoom," says Didier Grossemy, CEO of X2 World.

“For the X2 team of consultants, the alliance provides an opportunity to leverage from the eLearningZoom offering and be able to offer their clients the best of class all-in-one online training solution for training, certification, and compliance. This alliance will be invaluable in helping the X2 Team of Consultants to establish themselves as innovation leaders in the global arena,” says Matt Fok, CEO of eLearningZoom.

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Didier Grossemy help you Boost your Business

Didier Grossemy - 5 Ways To Boost Your Business

Didier Grossemy says, its a fairly obvious that you can give away your customer transactions by simply reducing your prices or you can add value and increase the final transaction. Which way would you go?

You have just uncovered another core strategy to true business success...Didier Grossemy says if you can make more money from each customer contact, you will push your profits and vastly increase your potential for success, and beyond!

This, of course, is not a new idea from Didier Grossemy and usually when it is trotted out, it comes with suggestions to try up-selling and cross-selling to get customers to buy more...you've been "super-sized" before haven't you (well maybe not you, but you know someone who has)?

So while cross and up-selling are essential, Didier Grossemy gives you access to 5 often over-looked strategies...

1. Raise The Quality of your Service and your price

Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as a "price buster"... Red Dot, Price Line, The Good Guys...there is nothing wrong with that and these guys do it well, but it is a very tough market to compete and profit in.

Most businesses will achieve better margins if they focus on delivering value, and interestingly, many so called "price busters" do this as well. There has been heaps of research done that shows consumers are generally more concerned with quality, prestige or convenience than just price...you know, the emotional stuff.

Stay away from price and seek another differentiator such as better service or quality. Ultimately it is the perception of value that is critical. Interestingly, the idea of "you get what you pay for" still has resonance with shoppers.

2. Make an offer that you cant refuse

Sometimes, making a sale that generate additional sales down the track or referrals will be better than sending a customer on their way. If you're not making ground on the higher priced model, it's time to suggest the less expensive model.

Just because you down-sell doesn't mean you can't back-end or cross-sell at the same time.

Ask the down-sold client for a referral, it may lead to that better sale you were looking for!

3. Make sure that you have strong calls to action

A badly laid out store (online or offline) will result in people feeling uncomfortable and they will tend to leave very quickly, often within the first 10 seconds.

So you will often see store entrances placed on the left hand side to maximise the impact of this observation...which then leaves plenty of room to place important high margin products in that area.

Product positioning on the shelves and placement at checkouts to capture impulse buys will also help to increase sales...although this is unlikely to work for (say) an accounting practice. Having said that, accountants could strategically place brochures for add-on service or strategic alliance arrangements in much the same way...with a bit of salesmanship to assist....come on, it is worth a try.

4. Receive ongoing revenues

But this one can work for an accountant or other professional services organisation, and just about any business.

Develop a pre-paid or monthly service contract which can include some pre-arranged service calls and some included time so that the client can call on you when needed.

These contact points create great opportunities to further build the relationship with the client plus make future sales. You will also be in a better position to know when the client is ready to buy a new product or service.

Be efficient and helpful. When you help the customer to get full value from whatever else you sold them, you increase customer loyalty and satisfaction. Of course, it also creates another valuable and recurring revenue stream and while some will never use it fully, you are still paid. A side benefit is that recurring and contracted revenue streams can add a lot to your business value.

5. Give them options

Because people will often push you on price, create 2 or 3 levels of service or product otpions for customers to choose from.

This allows your sales team to offer a choice to a customer with price for each option related to a varied service level, or different included accessories, or quality enhancements. This works with both service and product sales organisations and allows you to reduce the value you deliver for a reduced price rather than simply discounting the price and accepting a lower margin. Once again, selling value rather than price.

Remember, while early stage businesses may have to spend time building market share with new clients, it is still an expensive exercise. A captured client is bought and paid for, so to speak. The importance of generating repeat sales, more sales per customer, and getting more money out of each transaction is absolutely key and essential to business and selling success.

Didier Grossemy – Founder & CEO

X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.   Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.     Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the "Le Meridien" five stars hotel group to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.   Didier Grossemy Consulting projects includes building the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.   Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.     As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.   Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.   MY MISSION: E-TRANSFORMING THE WORLD   X2 WORLD is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure. Apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.   Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.   Past Experience: CEO and Chairman at Viper Communications Group Build Australia's third largest Internet company.   Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.   Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services. Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate

Didier Grossemy e-Transformation Process

Didier Grossemy first pioneered the delivery of e-transformation to companies around the world to streamline processes and communications though the integration of web tools and integrated marketing strategies.

Didier Grossemy e-transformation is the result of empowerment and integration of Digital technologies that transform companies by reducing their overheads while building efficiencies and increasing their revenues.

Welcome to the art of digital transformation.

Didier Grossemy transforms the marketing function in companies by aligning a business’s marketing function with the company agenda of profit and growth.

There are fundamentally three aspects to the organizing principle of e-transformation
1. Marketing Architecture – Strategic Marketing Design
2. Marketing Infrastructure – Integration, Marketing Technology, Expertise and People
3. Proprietary Brand Value Approach – Methods for building Brand Leaders

Didier Grossemy e-transformation methodology for growth and profit offset issues of media audience fragmentation, global oversupply and the requirement for new expertise and approaches to deal with the digital nature of the new consumer amongst other economic issues.

Didier Grossemy constantly train and educate a global team of consultants to provide the services needed in your business and make a difference. The global trained team allows you to gain access from Didier Grossemy knowledge and apply strategic decisions that will e-transform your business.

Most people think of the Internet that having a website is the key to success says Didier Grossemy. In fact having a website is only the start of your Digital presence. Does having a website means that you are e-transforming your business? Maybe if you are using the right technologies such as, content management system (CMS), e-commerce, e-learning or any other platform that will streamline one or more of your internal processes for delivering information and or products and services.

Two imperatives that businesses are confronted with while NOT embracing e-transformation:

Traditional Marketing reduces profit opportunities!
1. Failure to convert brand promise to brand experience
2. Disconnection between marketing and the company agenda
3. Disconnection between marketing and the enterprise
4. No systems-based marketing processes
5. Unsuitable metrics for marketing accountability

Global economic conditions weaken brands!
1. Supply increases worldwide through better productivity
2. But no demand increases worldwide
3. Therefore accelerated commoditization of product categories
4. Increasing price wars, and shrinking profit margins
5. Brands weaken over time.

Didier Grossemy and his trained team of consultants focuses on aligning the key marketing enabling and delivery factors with the company agenda, the e-transformation of Brand Value and profit driven approach is designed to result in a complete transformation of the Marketing Function in companies with benefits of:
• Top-line revenue growth
• Increased profit margins
• Increased marketing capacity and alignment with the CEO’s agenda
• Reduced marketing costs through a 30% savings on design and production

Through a comprehensive analysis Didier Grossemy and his team will:
1. Benchmark your marketing capabilities and delivery against the goals of your company
2. Understand your marketing capability strengths and weaknesses
3. Identify and prioritize the areas for improvement and revenue generation
4. Identify and prioritize the areas for marketing capability development

e-transformation can be treated lightly thinking that this all hype and others... or you can take action and once your solution is delivered you will be thinking why you did not do it earlier. So don’t delay, every business needs to be empowered with the right communication and technology.

Building your Lead Bank - By Didier Grossemy

BUILDING YOUR LEAD BANK AND MAKING SALES

Didier Grossemy says, how do you get more business? How do you meet more people so that you can create more opportunities and in generate more sales.

Didier Grossemy says that some of you also face the challenge of not having carefully collected names and details of people you have met over the years so, how do you build your database?

A database allows you to build efficiently opportunities by communicating to a large group of people at once. Using some smart technology such as the Xmail, you will be amazed of the result. Yes I know it sounds too easy...

So let’s get started in building a lead bank and sales.

A simple getting started action is to list 100 people who are highly likely to be interested in your services. Once you have a list, make a goal to talk, email, or meet as many as you can. This will result in your sales.

Your chances of success will be much greater if you choose a product that strongly interests both you and your target. People like to deal with like-minded-people.

Step 1:

Where does a list come from?
1. Local Business
2. Colleagues
3. Friends
4. Former Prospects and Customers
5. Associations
6. Sporting Companions
7. Trade and Professional Associates
8. School and Casual Associations
9. Former Employees and Employers
10. Wedding Lists
11. Networking Groups
12. People who serve you
13. Local Buildings and Advertisers
14. Employment Advertisers (BDM’s Marketing Managers)
15. Once you get to 100 it gets easier – so don’t stop!

Step 2:

Have a strong online networking strategy to build your list bank quickly.
You can elevate your next networking event into a lead-generating power session with a simple networking strategy.

First, Didier Grossemy recommends you to build a solid online profile. The following tools are extremely powerful especially if you can share your creative juices with others:
1. Linkedin for your personal CV and tell everyone about your business
2. e-Cademy for networking with other businesses
3. Face Book for your personal and professional social scene
4. Plaxo to manage your address book and images
5. X2 HUB for networking with other businesses

Step 3:

Face to face, yes you remember! The old fashion way to human interaction, meeting someone over a glass of something and having a normal conversation. No micro conversation over twitter, just simple face to face discussion. Go to a networking event and set a personal goal to talk to at least 20 new people, asking each one a few key questions and handing out 20 business cards.

Remember what Corran Crispe said, “They don’t care how much you know, they want to know how much you care.” 

Don't worry that the people you meet at these events aren't the ultimate decision makers or buyers of your service. If they are then that’s great. If they aren't, then that's OK too.

They know who the decision makers are, and, if you're pleasant, seem interested in them, and develop rapport; they can and will refer you.

Set another goal to bring back 10 business cards.  You need to have a stack of fresh business cards with you at networking events. Don’t be like the many salespeople who have given me their last dog-eared business card with notes written all over it.

Don’t forget your red pen for making the quick appropriate note on the back of the card shortly after you collect it. These notes need to act as simple reminders. For example, what the prospect was wearing, or what they said that was out of the ordinary, and any commitment you made, such as “I will call you on Monday”.

If you really want to be excellent, set a goal to walk out of each event with three appointments, or contact information for people who are willing to set an appointment later.

Then, the fun part - your reward! After you have your 10 business cards and three people who are willing to set an appointment, call them that same day or the next morning if it's an evening event.

The most difficult thing for any salesperson or business is finding new customers. Great salespeople and business people learn to become lead magnets - and they learn how by getting out there on the dance floor.

With every networking event, they learn new steps until they look forward to business functions as networking opportunities. They turn people into possibilities, keeping their appointments flowing and sales soaring.

“Conversations for possibility” are paramount to your commercial success.

Set a goal to attend at least one networking function per week, being part of at least five social networking websites and work a proper strategy, and your qualification appointments will soar.

More About Didier Grossemy

Didier Grossemy – Founder & CEO

X2 World was founded by Didier Grossemy and is the result of his past experience. Didier Grossemy has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.   Didier Grossemy takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. Didier Grossemy says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.   Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers like Joe Farage, Insurance groups to launching 140 content managed websites for the "Le Meridien" or five stars hotel group like "Meritus Hotels" to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group.   Didier Grossemy Consulting projects includes building the brand and deploying the first multi vendor English/Chinese online store "Haiwaibao" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.   Didier Grossemy says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.     As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.   Didier Grossemy focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.   MY MISSION: E-TRANSFORMING THE WORLD   X2 World is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure. Didier Grossemy says that; apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand.   Didier Grossemy work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.   Past Experience: CEO and Chairman at Viper Communications Group Build Australia's third largest Internet company.   Didier Grossemy MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.   Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services. Didier Grossemy has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. Didier Grossemy has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate

 

Didier Grossemy - 10 Ways to thrive during a slowing economy

Didier Grossemy says the Internet will become the growth driver of the economy
Didier Grossemy and X2 World team are e-transforming the world with simple and efficient principles. Didier Grossemy presents his ten ways  to thrive during a slowing economy.

Let's take the right attitude “Nothing can stop the man with the right mental attitude from achieving his goal: Nothing on earth can help the man with the wrong mental attitude.” by Thomas Jefferson

According to a report from The ClickZ Network, Nov 7, 2008, the company predicts interactive media spending will rise 7.2 percent next year as offline media spending falls 1.4 percent.

1. Start from the beginning, make sure that your brand talks to your clients
Maybe it’s time to make a change. Re-launch your business, show the world that you are not worried and business is booming. Positivity must be expressed to drive positive actions this is the law of attraction at the best.
Refreshing your brand will give you a good excuse to talk to all your existing clients but also will allow you to reflect on your communication and core message.
Two critical points to think of: Is our brand adapted to our target market? Is our core message exciting to our existing and prospective customers? In a simple term, for a very small cost you can dramatically use the down turn to revive and work your brand harder.

2. Cut your costs and improve your results
You have the choice to send 10,000 postcards or letters that you won’t even know if the recipients have read them for $1.50 each ($15,000 of admin, creative, print, postage) or send 10,000 emails for $100 and get instant analytics and results. Yes it is time for you to start re-assessing. So don’t stop marketing! Just spend your money wisely by using digital communications. Don't get caught up in the negative media hype, stay focused and be smart about it…

3. Make your website a real tool
Create interactivity with your clients, web 2.0 is all about engaging.
Use a “silo” marketing approach and create additional landing pages specific to each of your products or offers so that readers landing on your pages (landing page) are not confused by the array of other products or services on your site. Keeping your visitors focus on your page will increase dramatically your conversion rate.
It is the perfect time to implement the right tools such as an online training centre or online academy for your clients and your staff.
Differentiate yourself with appealing products and services linked to a registration form. (Don’t forget the incentive).
Make sure that your website is up to date and has exciting relevant content to your audience; use your content management system to optimise your Meta tags and key word density within your web pages so the organic searches can find your specific product or services.

4. More communication and more presence
Online strategies are the perfect vehicle for communicating with customers and generating additional purchases. Combine communications using emails, social networking optimisation, blogs, emails and websites to keep on growing your business. Keep talking to as many customers as you can with your blogs, social networking sites and emails while your website becomes the tool to manage leads through smart incentives and data capture pages.
It is not rocket science but it needs to be done. Businesses that adapt to changing times and offer products and services further suited to the changing spending habits and needs of their clients will not only survive but many will flourish!

5. Target – Target - Target
Online database management provides you superior targeting ability. Why send a letter to someone who does not care about your product or service? Using an online communication strategy will accelerate the trend toward the use of behavioural targeting. With average conversion rates hovering around 1.5%, this is an ideal way to reach the other 98.5% that have taken the time to visit your site but haven’t yet converted. So keep communicating. I often use the metaphor of a TV station, once you on air you must stay on air.

6. Measure Track and survive
Online marketing of all types offers greater measurability while allowing you to track behaviours in comparison to traditional media advertising. Do you know who has read your advert in the newspaper or magazine? No chance. This is of course due to the awesome technology, where every mouse click is tracked, usually anonymously. Use this data to understand how much each lead and sale costs you. Everything on the web is measurable, not like printing…

7. Build your distribution network
Talk to other businesses, yes that’s right you remember the old tool called the telephone…it’s still works to build relationship. Call businesses and start cross promoting your services, develop a referral program and even a joint event like “La Dolce Vita” with an associated business targeting the same customers and share the costs and the rewards!

8. Convert and manage sales efficiently
During tough times you cannot afford to lose leads and clients, make sure you are using an appropriate customer relationship management (CRM) tool, so you always stay on top of it. Focus on increasing your conversion not just the number of new leads or enquiries. Work your client’s base it is 75% easier to convert an existing client to a new sale than pitching to a new one. Do some research on unconverted leads to find out why they aren't buying from you? Create an online e-learning centre for your staff and your clients. Providing education is a great way to build brand advocacy.

9. Listen to your customers and the market
Send a simple survey to all your clients with a great incentive (never forget the incentive). Read all media, books and relevant business articles to keep you thinking about your business and how you must adapt. If you keep learning through customer feedback and constantly thinking about how you can improve your offering you will only continue to grow your business.

10. Forget about the world economy and all media hype
Journalist rarely delivers good news; they exploit the human nature which is constantly craving for sensationalism. Remember the James Bond movie “Tomorrow Never Dies” where Elliot Carver said “there is no news likes bad news”, well yes it was a movie but… Think about it, it’s easier for the media to sell newspaper or advertising if the Headline says “The World Economy has Crashed” than saying the “The World Economy is Great”.

The media always exploit negativity to build their own fortune.  Stay focused on your business and keep doing what you do best or better improve everything you are doing.

It’s a great time to reflect and re-invent yourself to become more efficient and driving your business as hard as possible. More from Didier grossemy

 

Didier Grossemy - Digital Business Architect, invites you to be part of a market worth trillions of dollars

Be part of a market worth trillions of dollars

The Internet market is worth trillions of dollars and yet most businesses still struggle to break even, let alone make a profit, on their investment in digital media. X2 provides entrepreneurs and business owners like you with the education, branding, technology, marketing tools, and support that empowers them to create a business with the ability to generate a significant new or additional income stream. What are the Benefits of Becoming a X2 Digital Business Architect ? - Freedom and flexibility. - Work from home or from anywhere. - Invest and allocate your time to meet your needs. - Add revenues to your existing business or grow a new business. - Enjoy significant margins and recurring revenues. - Provide products and services that every business needs. - Unique proven method with ongoing training & support. - No territory restriction, sell your services anywhere in the world - NO franchise or license fees - Small setup fee and you are ready to start trading in 10 days We hope to see you at one of our FREE seminars: Brisbane | Melbourne | Perth | Sydney | Singapore | London | Paris What is the Digital Business Architect Package? Whether you are an individual or a company, X2 provides you with the tools and knowledge to empower your business growth and facilitate revenues through efficient digital communications and online marketing. Everything can be found in the Training Centre and is available to you 24/7 from any Internet connected computer with a web browser. Once you are comfortable with your level of knowledge, and you are proficient with the supplied tools and strategies, you can deploy these rapidly and build your business creating both significant direct income, and a considerable residual income stream. In addition to the “Digital Business Architect” package, you also receive a “Partner Package” with which you can buy and resell all the X2 Digital products and services under your own brand. With the partner package you can leverage X2 Digital’s decades of combined experience in creating and delivering high-quality, high-performance, and highly-effective digital environments. You manage the client relationship, and help your client to create a winning strategy, and effortlessly plug-in to the X2 system to project manage, implement, and deliver the agreed services on your behalf, and in your name. The Digital Business Architect Package is designed for your growth Build your knowledge and market yourself efficiently require having access to education, branding, technology and marketing tools: 24/7 access to an online Training Centre Brand design and stationery Implementation of a state of the art Content Management System (CMS) website Email and database management Pre-Built strategies and customers proposals Newsletters management with powerful data mining and statistical reports Search Engine Optimisation (SEO) technology embedded into the CMS

Didier Grossemy - How to build a Unique Selling Proposition

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page. It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business Feature What does it do? What is it called? What so special? Perception What can you safely claim? Problems Solution Is there a problem to fix ? Does our product or service fixing it? Function How does it resolve the problem? Advantage Having it versus not having it? How does it fix your problem? Benefit How does it make my life better? WHAT IS IN FOR ME? Need Fulfilled What emotional or perceived need is fulfilled by this benefit? Proof What is the proof or fact?     Your USP should be short, sharp and deliver a clear message to your target market. Emotion By creating emotional needs you generate the needs to have. USP’s Role Capturing your attention Building credibility Engaging with customers Creating demand Adding perceived value Didier Grossemy says, remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP on your web pages and digital marketing activities will create clarity about your company. Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - 15 Golden Rules To Immediately And Massively Grow Your Business

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says "This is business basics 101. Yet most of businesses don't do it"

1. It is 5 times easier to sell something else to your existing customers than to get a new customer.
2. If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
3. Where possible only sell to people who want what you have
4. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
5. When promoting your products find the “right appeal”.
6. The more information you give in your ads, the more you’ll sell.
7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
8. Never ever run any advertisement without monitoring the response.
9. Monitor everything you do to promote your business.
10. Don’t try to be creative or original.
11. Use benefit headlines in all your ads.
12. Client testimonials increase credibility - and sales.
13. Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
14. Don’t listen to opinions and advice from well meaning friends, family and business associates.
15. Need more help? Contact us

Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO