Didier Grossemy - Digital Marketing Blog

Didier Grossemy NOT so much in love with Twitter

Didier Grossemy NOT so much in love with Twitter

Everyone knows that Didier Grossemy is the strongest digital evangelist of all when it comes to marketing communications. Yet one of the highest current hype in the market place is called “Twitter”.

So of course when Didier Grossemy had try it and after starting building my “followers”, I discovered that my good friends were saying things like:  “moving house is not fun”, “I love this black dress” “I am getting tired It’s time to go to bed”, “Richard Branson just landed in OC”, “I burnt my scones” and as you know if you are on Twitter it goes on and on about things that no one really cares about.

So Didier Grossemy’s view is that since micro blogging cannot be really regulated and no one can really tell someone else that they don’t care about the colour of their underpants (if they wear any!) or if the cat has drunken his milk today, then if you can’t fight it, Didier Grossemy says join it and start having an interesting micro conversation since you surely know that you are kind of SMSing your messages to all of your followers.

Please amuse us, enrich us, educate us, direct us but don’t bore us.

Twitter has attracted over 14 million users this past month so why should you join and start Twitting.

Some of the main reasons are:

1 - You can create new connections with users that you will never have known before existed.

2 - You can get to know a whole different side of a person (but do you really want to?)

3 - Grow your business communication, by telling your followers about your latest...

4- Sharing knowledge by sending your latest discovered websites

5 - Tell everyone what you do at the minute you do it (fun for a while but then pretty boring except if your life is that amazing...)

So is it only Hype? You have probably noticed that Twitter its getting used on news channels, on commercials and in newspapers. So test it, hate it and then you might love it.

Hitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites.

With this new analysis, Twitter is scoring dramatically high around the world inside and outside of its own category. There has also been dramatic increase in Twitter usage traffic as well as adoption. As it stands, Twitter appears to have continued growth and enthusiasm - as long as the funding, functionality, and third-party ease-of-use products continue to be supported.

Twitter Driving Third-Party Apps Market

Twitter isn’t easy to use. It should be, but it’s core format isn’t very user friendly.

Twitter works best when the tweets are created and processed through third-party applications, such as Tweetdeck, PocketTweets, Twitter for iPhone, Twitterrific, Tweetr, Twhirl, Twinkle, Tweetie, Hahlo, and Twittelator rather than the Twitter website.

The lack of features, function, form, and usability is driving a huge market for third-party apps on various operating systems and mobile products and services. Instead of Twitter competing much against Twitter-like competitors, third-party applications are vying for market control of users using Twitter.

It’s fascinating to watch the growth of these third-party apps, moving away from a centric web application upon which users depend to a third-party market competition and industry, depending upon a central supplier.

In many ways, Twitter is still early in its development, and the community is now directing its growth, usage, and purpose rather than the developers. This changes the adoption rate dramatically.

 

April 8, 2009

comScore Releases Surprising Twitter Statistics

comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who's driving the traffic.

45-54 year olds are the top demographic. The more expeccted demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:

 

Didier Grossemy has acquired the exclusive distribution right for X2 World of inpageads

Didier Grossemy has acquired the exclusive rights of distribution in Australia, Singapore and France of a revolutionary method of advertising for X2 World. Didier Grossemy says that this method of advertising will completely change the landscape of internet advertising.

InPageAds (www.inpageads.com.au) is more than a new and dynamic form of online advertising. It is a complete ad management, serving and reporting solution that allows you to deploy highly targeted adverts across Private sites (Portals, Hubs, Commercial sites, Corporate sites, Intranets and Extranets), or across the InPage Network of Public sites.



InPageAds provides you with a highly effective tool for improving your online brand impact.
Until now, print and television media were the only effective way to create and manage a brand campaign. With InPageAds you can allocate spend from your traditional branding budget to the Internet and achieve results.

InPageAds has revolutionised online advertising by placing full screen, full motion, and contextually targeted ads between Web pages. This form of media creates a powerful branding tool for you, the Advertiser.

InPageAds is more than just a revolutionary from of online advertising; it is a complete ad management and reporting solution rolled into one powerful product.

You have total control over every aspect of your campaign. You decide where and when your ads appear. Choose the country, the days of the week and for how long you campaign should run. You can structure campaigns around multiple adverts and run them sequentially or simultaneously.

InTouch technology is available 24/7. It draws reports on the number of impressions served and click-throughs broken down by country, sites, days of the week and times. Download your own statistics data and analyse it however you like, include it in your own reports and market analysis.

For public private and public sites owners, InPageAds allows revenue creation through two ad distribution models:

Private sites: Portals, Hubs, Commercial sites, Corporate sites, Intranets and Extranets: InPageAds offers any size site the perfect opportunity to grow online revenue dramatically. You target your own Advertisers and set your own rates based on your own criteria. You can choose to manage your own campaigns or even set permissions for Advertisers or Agencies to manage their own campaigns. It is a traditional ad serving model where Publishers are in complete control of the InPageAds campaign management, billing, serving and reporting on their sites.


Network of Public sites: Allow InPageAds to serve contextually targeted adverts from our pool of global Advertisers on your site. Achieve this with almost no maintenance at all. Profile your site to ensure that we serve adverts that complement and enhance your site. We do the work for you and share the revenue!

For additional information go to http://www.inpageads.com.au

Didier Grossemy - What makes your business successful on Social Networks and Blogs?

Article written by:  Didier Grossemy | X2 Digital CEO

Social Networks like Facebook, Linkedin, Ecademy, Fast Pitch, Plaxo, FaceBook are the ultimate way to interact with other businesses or friends. Didier Grossemy participate in a series of social networking. Didier Grossemy says that "I am the proof" of effective social and business networking. Didier Grossemy says that it is attractive? because businesses are connecting to other businesses and individuals are doing the same. Ok so you thought I was going to tell you something really clever…What about maintaining relationship and tell everyone in your network what you are doing so that they can engage with you and start interacting. Didier Grossemy says, you may know someone who knows someone who knows someone and so on, so indirectly you can maybe get in contact with them if you ask the owner of the relationship. For eaxample Didier Grossemy network in Linkedin is 260 people which link Didier Grossemy to 2,222,000 professionals and the total shows that 6,599 new people iin my network since 12th September 2008. So now you know a lot of people and businesses... That’s powerful…and also very simple to use. It is easier to tell 1000’s of people that you are launching a new service or product or telling your friends that you are enjoying a round of golf rather than drafting an entire email campaign. Having said that, Didier Grossemy still recommend you to only use it as part of your communication mix rather than the only communication tool. Here are a few recommendations to get you started from Didier Grossemy - X2 Digital Business Architect. For Business If you are looking for someone to provide you services or vice versa, there is no better place than a Business Networking place like ecademy. For your Profile If you are looking at promoting your profile then again, it is the easiest place to show the world who you are and what people think of you then Linkedin is for you. For your Personal Social life If you have a life and want to share with your friends the great party you went to, then FaceBook is a must. “About 2/3rds of all North American youth use it daily, and about 1/3rd of adults use it as least once a month –data From Forrester Research, Q4, 2007” Didier Grossemy says that to be successful with presenting your brand on social networking or on your blogs you may want to consider the following: Is your Brand adequately portrayed and your marketing objective and message clear. Are you engaging your readers and encouraging them to participate in any cause you have (if you don’t have one – create one). As more people contribute or interact with your campaign, the value of your brand is increased. Are you reaching the community heart or business sense so that a viral communication will happen with your readers, thus engaging further readers and discussion and building up your brand Are you being YOU? (or your company) and charismatic about what you are saying, educating, entertaining, amusing so that visitors will be bookmark you or subscribe to your Blog feed Members in social networks like to communicate so let them do that, ask them questions! Provide them some freebies such as an eBook against their registration, so you can build your database.

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - Six Steps to a Successful Home Page

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says, this can be a distinct competitive advantage for you... meaning converting or not and of course getting a return on your investment. Step #1.  Ask yourself a few questions Why are you building a website or landing page? What will be your expected conversions? E-commerce — adding an item to a shopping cart and beginning the checkout process. Lead generation — filling out a registration form to accept an offer (generally free) with the implicit understanding that this may lead someday to a sale. Branding/education — spending a significant amount of time examining and/or interacting with content on the site that the Home page is a gateway for Relationship — opting-in to receive communications from the brand/publisher on an ongoing basis. Membership — registering to actively use the site on an ongoing basis in exchange for either payment, an implied agreement to view advertising, or to allow one's activity data to be measured. Viral — telling personal and professional contacts about the Home page, perhaps via an email tool, blog links, word-of-mouth, etc. Step #2. Selecting URLs One big mistake is to assume that a home page or website for that matter can handle two or three different conversion goals. Sorry but, if you are in business you must know that it is all about converting.... This is quite crucial. I recommend you to find a name that will reflect your main activity promoted on the landing page or your website, which means search engines will find your webpage based on the specific of the name and key word density of the same inside your main page. Consider having as many URL’s as you have activities, this will spawn additional traffic and direct visitors accordingly to their needs, thus growing your conversion rate. Step #3. Demographic research Get into your prospect's mind, who will be my client? Is my product or services suited for the demographic that I am reaching out with my communication strategy Create a profile of your perfect converter. If you have more than one, look at each profile and decide which the biggest market is. Then construct your home page for that particular one and ignore the ancillaries. Don't construct a page to appeal broadly across a wide variety of "typical" users. It won't appeal to anyone at all and your conversions will suffer. You have 0-8 seconds to convince visitors this page is for them and them alone. Here is the interesting part... At most they'll read 15-30 words. Step #4. Graphic elements, layout, and form design Make a list of all the specific elements that have to be included on the page such as your graphics, imagery (people don’t read) calls to action guiding to registration form or purchase page Have a strong sentance that say something like “ We Make It Happen” or "use a few "magic" key words Make sure that your phone number is displayed in a prominent location (not hidden), yes right at the top of your page so you don't have to spend 3 minutes finding it, remember they are only on your site for 0-8 seconds. Step #5. Copywriting Your headline copy. Like a newspaper or magazine editorial, the headline is the most important, make sure that it has a “newsworthy” appeal; chock and surprise your visitors Your calls to action need to be prominent Body copy: subheads, bulleted lists, guarantees, testimonials, explanations and descriptions, etc. Bad news! Only 15-20% of your visitors will read part of this copy. Step #6. Testing, measuring, and tweaking Make sure that Google Analytics or other measurement tools are setup on your site, then review the following: eCommerce — eg. Sales as a percent of total visitors. Lead generation — Leads as a percent of total visitors, estimated sales value per average lead generated by traffic source. Branding/education — Percent of total visitors who stay longer than 30 seconds, the percent over one minute. Relationship — Percent of return versus one-time visitors. Viral — Emails with tell-a-friend tools. Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - Why Most Email Marketing Does Not Work?

Article written by:  Didier Grossemy | X2 Digital CEO
Email Marketing is a science that requires to follow these six simple rules:
Know your Audience	Make it relevant Make it personal Make it worth their while
Get to the Point	Be Quick to engage, show me - don’t tell me Answer ‘what’s in it for me’ Don’t sell, inform
Too many words	People are too busy for fluff Pictures are better than words Abbreviate your thoughts
Create a relationship	Don’t stop at one brief chat Build trust and expectation Reward your readers
Plan, Test and Measure	Every element, every time Broadcast Times and offers Clicks and Calls
Clear Outcomes	Answer why I should … Be clear on the reader’s next step Make your Call to Action obvious

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Didier Grossemy - 2008's Top Five Explosive Web 2.0 Trends

Article written by:  Didier Grossemy | X2 Digital CEO

Web 2.0, the second generation of the Internet.

Didier Grossemy says that Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses. Didier Grossemy provides an holistic approach to Digital Marketing.

As Didier Grossemy says, it is easy to understand that virtually all businesses will be spending their marketing dollars online in the New Year. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2008. In doing so, businesses will need trusted and experienced individuals, such as Didier Grossemy or company like X2 Digital behind them in order to fully capitalize on the following top five hot Web 2.0 trends:

Interactive web sites
In order to effectively compete and meet the growing demands of today's more sophisticated customer, businesses are fanatically seeking to upgrade their web sites with features that enhance the user experience and deliver a measurable ROI from their marketing dollars. Businesses will focus on shifting their web sites from isolated, static information based destinations to highly functional platforms serving powerful web applications to end users that emphasize online collaboration, sharing, interaction and learning.

Managed Email Marketing
With email marketing delivering a $51.45 return on investment (ROI) for every marketing dollar spent, according to Direct Marketing Association, businesses will continue to shift greater portions of their direct mail budgets to email marketing. More email marketing campaigns in 2008 will focus on highly targeted offerings, links to rich media content and social networking.

Social Networking
As online interaction becomes more and more prevalent in society; consumers are turning to online ratings and reviews, testimonials and blogs to educate themselves on products, services and much more. comScore recently found that more than three-quarters of review users in nearly every industry category reported that the review had a significant influence on their purchase. Businesses need to have social networking interaction features such as customer reviews, testimonials and blogs implemented into their web sites for 2008 to meet the growing needs of their customers.

Video
Whether businesses plan on implementing video to run ad’s, product demonstrations and reviews or as email links, the main point is that they will be using video in 2008 more than they ever have. In fact, 86% of online retailers used some form of video during the shopping experience in 2007, up from 52% last year. While potentially enhancing the user experience, video can also annoy and frustrate visitors. Businesses that use videos incorrectly on their websites can cause pages to load slowly, crash browsers and lose customers and dollars.

RSS Feeds
RSS is heading closer towards mainstream adoption as more businesses begin to implement RSS feed subscriptions via their web sites. For 2008 the pace of RSS growth is set to accelerate for both consumer usage and business implementation. RSS is geared around segmentation, therefore, failing to offer subscribers options with their subscription or sending them information they didn’t sign up to receive will quickly lead businesses to RSS failure.

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO

Nobody knows you yet | By Didier Grossemy

Article written by:  Didier Grossemy | X2 Digital CEO

So you have put your web pages on the internet and you expect people to know of your presence without promotion and marketing effort... this will not happen...

Let’s face it – NOBODY KNOWS YOU YET!

Finish creating pages for your web site is not the end. In fact, it is only the beginning. Just as completing your schooling is not the end but the beginning of your journey in the world beyond the walls of your classroom.

Unfortunately, a big number of you seem to think that the main battle has to do with the difficulties to understand HTML or for the X2 clients using a content management system (CMS), creating the web pages.

People seems to rejoice too early as soon as their pages are live on the web.

Why, that is a big W-R-O-N-G!

Since indirectly you are operating an Internet Business promoting your products and services, like any other business, you need to communicate. You need to interact. You need to let people know you are around and open for business.

I am sure you got my point by now. If you have not been making much progress in your early stages of your Internet Business, this may very well be the reason.

To get yourself started quickly and let people know you are in business, you can do the following easily for no fees or of course you can use professional services. While you do not necessarily need money to make money on the Internet, the life and death of your business depends heavily on your sweat equity and wisdom.

Here are 6 basics to make you known at no or very little cost

1 - If you use a content management system (CMS) make sure you have prepared your Meta Tags inside every page of your website.

If you don’t have a CMS, then prepare a spreadsheet and give it to your web designer.

The Title Tag - The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the TITLE and /TITLE portions) will appear in the reverse bar of someone's browser when they view the web page.
The Meta Description Tag - The meta description tag allows you to influence the description of your page in the crawlers that support the tag. The first meta tag is the one that says "name=description"? That's the meta description tag. The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed).
The Meta Keywords Tag - The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy.
The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important.

TIP: to see the meta tags of a page, right click on a web page and select view source. - at the top of the page you will see the meta tags

2 - Submit your site to major search engines (Yahoo!, Google, MSN, etc.). In internet jargon, it is called search engine submission.

This should always be the first thing to do as soon as you have your web site up and all your pages include meta tags.

3 - Submit your link to web sites with high Page Rank.

Having your link submitted to directories, forums or related sites with high PR value will also result in increasing your site PR when Google bots crawl on your pages in your web site.

4 - Participate in discussion boards.

Join one or two discussion boards where your prospects are gathering. You can interact, submit articles and this gives you the chance to leave your website URL on the board for people interested in what you have to offer. Do not join too many as it is actually unethical and disturbing if people view your profile to find that you post only once or twice on the board. If you have to leave the board, make sure you leave for a good reason.

5 – Join some online social networking sites and start promoting your profile and your business.

Be creative and create some activities and groups around your professional activity or your personal liking.

Here are a few:

Ecademy.com (business)- I recommend
Fastpitchnetworking.com (business) I recommend
Linkedin.com (profile) - I recommend
Notchup.com (Profile)
Zoominfo.com (Profile)
Zaabiz.com.au (Profile)
Xing.com (Profile)
Myspace.com (Friends and family)
Facebook.com (Friends and family) I recommend

6 - . Submit your articles to other websites and write a Blog.

There are many sites online that specialise in listing directories of articles. If you include a link to your website in your author’s resource box, publishing your articles on these sites is a great way to establish some links back to your website.

To write a blog I recommend using Type Pad

Furthermore, other sites and e-zines publishers might even want to publish your article in their publication!

With 6 easy ways to start, you can promote your website at no cost but if you value your time and it is all too hard, then talk to us.

Need professional help?
Contact X2 Digital.  As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies.

Click Here

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - It’s 500% easier to sell to your existing customers

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that Digital Marketing makes it easy to grow your business, five basic steps are as follows:

1. Thank your visitors to have opt in - It is simple and a great way to start engaging the relationship
2. Poll them on your services – start profiling your customer base
3. Filter out happy clients – start your testimonial generation process
4. Promote Referrals – start your referral reward process
5. Design your Campaign – map your year in advance with relevant subjects that will educate rather than selling

All these steps should be set up via email, using the Xmail engine for example you could automate and entire year or more, so it happens, everytime.

Didier Grossemy says that ff you were just doing the above, what would it do for your business?

Once you have a basic sequential process working, you may have time to think of creative ways to automate the following:

1. Collaborate – drive a service level feedback blog,
2. Sell More – with back ends, packages and add ons,
3. Engage – ask clients for ideas on how to improve your business,
4. Reward – loyalty, referrals and testimonial people,
5. Segment – your profiled database,
6. Sell Money – gift vouchers and term packages

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy - The Power of an Effective Landing Page

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy is recognised in the web industry as a market leader. Didier Grossemy and other web authorities have confirmed, you only have 6.7sec to make an impression. Didier Grossemy says don't waste any time make sure you deliver your message in your first 3 seconds or it is over. 75% of your visitors won't even click to the second page.

1 - Not Your Home Page Many websites try to do too much on their only landing page – their home page. This can lead to confusion or a diffused message.

2 - You single Outcome - One landing page equals one outcome. If you have multiple messages simply either add another landing page or create another website.

3 - Focus on Visitor A grandmother and her grandson speak, read and focus on different things when they visit your landing page, regardless of the outcome being the same. Segment your offering to your visitor’s profile with a different landing page.

4 - De-Clutter Your message should be supported by key elements of the offer and supporting marketing devices but should always avoid clutter and confusion.

5 - Calls to Action Always have at least five calls to action including a secondary offer that catches those who are unwilling to commit this time.

Need professional help?

X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here

Article written by:  Didier Grossemy | X2 Digital CEO