Didier Grossemy NOT so much in love with Twitter
Everyone knows that Didier Grossemy is the strongest digital evangelist of all when it comes to marketing communications. Yet one of the highest current hype in the market place is called “Twitter”.
So of course when Didier Grossemy had try it and after starting building my “followers”, I discovered that my good friends were saying things like: “moving house is not fun”, “I love this black dress” “I am getting tired It’s time to go to bed”, “Richard Branson just landed in OC”, “I burnt my scones” and as you know if you are on Twitter it goes on and on about things that no one really cares about.
So Didier Grossemy’s view is that since micro blogging cannot be really regulated and no one can really tell someone else that they don’t care about the colour of their underpants (if they wear any!) or if the cat has drunken his milk today, then if you can’t fight it, Didier Grossemy says join it and start having an interesting micro conversation since you surely know that you are kind of SMSing your messages to all of your followers.
Please amuse us, enrich us, educate us, direct us but don’t bore us.
Twitter has attracted over 14 million users this past month so why should you join and start Twitting.
Some of the main reasons are:
1 - You can create new connections with users that you will never have known before existed.
2 - You can get to know a whole different side of a person (but do you really want to?)
3 - Grow your business communication, by telling your followers about your latest...
4- Sharing knowledge by sending your latest discovered websites
5 - Tell everyone what you do at the minute you do it (fun for a while but then pretty boring except if your life is that amazing...)
So is it only Hype? You have probably noticed that Twitter its getting used on news channels, on commercials and in newspapers. So test it, hate it and then you might love it.
Hitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.
In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.
Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.
Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.
…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.
In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites.
With this new analysis, Twitter is scoring dramatically high around the world inside and outside of its own category. There has also been dramatic increase in Twitter usage traffic as well as adoption. As it stands, Twitter appears to have continued growth and enthusiasm - as long as the funding, functionality, and third-party ease-of-use products continue to be supported.
Twitter Driving Third-Party Apps Market
Twitter isn’t easy to use. It should be, but it’s core format isn’t very user friendly.
Twitter works best when the tweets are created and processed through third-party applications, such as Tweetdeck, PocketTweets, Twitter for iPhone, Twitterrific, Tweetr, Twhirl, Twinkle, Tweetie, Hahlo, and Twittelator rather than the Twitter website.
The lack of features, function, form, and usability is driving a huge market for third-party apps on various operating systems and mobile products and services. Instead of Twitter competing much against Twitter-like competitors, third-party applications are vying for market control of users using Twitter.
It’s fascinating to watch the growth of these third-party apps, moving away from a centric web application upon which users depend to a third-party market competition and industry, depending upon a central supplier.
In many ways, Twitter is still early in its development, and the community is now directing its growth, usage, and purpose rather than the developers. This changes the adoption rate dramatically.
April 8, 2009
comScore Releases Surprising Twitter Statistics
comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who's driving the traffic.
45-54 year olds are the top demographic. The more expeccted demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren: