Didier Grossemy - Digital Marketing Blog

Didier Grossemy says that design creates trends and behavioural changes to individuals

Design influences our lives on a daily basis.

Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called Sony invented the “Walkman”.

Most of you I am sure...had one and carry it in your pocket and you thought that was so cool.

So years have passed and today it is all replaced by your phone...yes the iPhone is the ultimate creation of one of the most acclaimed and genius industrial designer of all time Steve Jobs.

From the Walkman to the iPhone our lives have been influenced by industrial design and changed your behaviour so that you can carry an entire library of thousands of albums. Yes your entire lounge room wall of CD’s in your phone, you leave home in the morning and you check your emails in the lift, before getting into a cab to an appointment that you have just been reminded on your phone.

The taxi driver ask you that he has a problem to find the street because it is not on his map; no problem you login to your Google Map on your phone and provide him a turn by turn direction to get to your appointment. You can do that since you carrying in your pocket the street by street details of the entire WORLD.

So great design definitely influences our lives and so much that you become dependent of it. This is when the genius from designers and creative happened.

When a designer creates an object that is part of your daily life then it has to be the ultimate achievement.

Sometime design is more about the journey that takes you through an image of what you would like to be or feel. Driving an incredibly well design car make you feel a certain way. Wearing this amazing pair of well branded sun glasses make you look and feel a certain way.

So Didier Grossemybelieve that we must encourage our talented designers to be true to themselves and work outside the current trends to create the next trends so we keep shaping the world and influencing our lives, since it makes us feel so good.  

Didier Grossemy and Federico Restrepo have together assisted some of the largest brands in the world to be at the forefront of their game. Didier and Federico, both designers and creative veteran have formed a strategic partnership through Panda Interactive to help you shape your world so that together we can make your brand and product the next trend that will be shared around the world.

If you are serious about being the next brand that the world cannot live without... then contact us to discuss.

Didier Grossemy - Are you talking to mums?

Didier Grossemy says; Are you talking to mum?

Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands.

They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it.

Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around the world.

Time poor, they are the prime consumers on the internet, as we know mums are “Jack of all trade”; taking the children to schools, buying and preparing food, going to work, looking after her hubby, clothe ironing, cleaning and … should I go any further to say that women these days are overly busy. So this brings me to what I have preached for fifteen years, the Internet not only save you money and save the trees but revolutionise your time management.

According to the “Moms In Business Network” mums purchasing power accounts for nearly $1.6 trillion in annual spending and is equal to Great Britain's 2007 total purchasing power. “EMarketer” forecasts that moms will account for 39.6 million of the online audience by 2012. Further, women make 80 percent of the household purchases and commonly buy for three or more people. With this much influence over consumer purchases, the ability to effectively market to and harness this purchasing segment has a huge impact on brands' bottom line.

Brands must take a step forward in creativity to engage with this already dominant market.

So what sort of creativity is required to engage?

I believe that the most important is to create a platform that opens conversation. If you are a manufacturer of nappies, you may want to create a “Baby Club” that will have some great subjects to help busy mums and allowing them to share their own problems while in the same time you may want to add a shopping cart so busy mums can purchase the products of the same companies while enjoying a conversation with new found friends.  

Like in real life people engage at the Café by exchanging conversation around a drink. You must create a social environment that triggers the input of the viewers and in term bring more people to the brand through smart referral functionalities.

Brand association, social marketing and e-commerce functionalities are a powerful mix for busy mums.

Didie Grossemy says - Be Aware of the Danger

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says are you accepting business versus doing business or simply losing business?

Multi store vendors must take their website very seriously when having merchants selling goods on their own website. I have recently implemented a site for an organisation based in Australia http://www.haiwaibao.com which sales products from vendors to the Chinese market. Each merchant can fully manage their own store and products, which of course represent a danger for the company.

So how are we going about it! Very simple, it is called the "Old School of Business". Every merchant is selected and educated? This is not one of those fully automated process where you will never be able to talk to anyone.

Didier Grossemy says that the ultimate use of the Internet is to balance the virual and real life aspect of business relationship

The internet needs to be re-invented or must be used as an interactive tool that becomes part of a transaction but not the transaction. I am not sure that I am making myself clear on that one, but let's face it if you automate the process of relationship, then...where is the relationship?

Food for thoughts...

Yes I said it... where is the pleasure of doing business... people hiding behind user names and password. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.

People need to realise that the Internet is a business platform to promote, sell and trade. Don't get me wrong that's all I do for my clients, implementing simple and or complex solutions for that purpose. But guess what? I still spend time with my clients to discuss over Lunch and or dinner how I can assist them in doing more business.

So what do you think?

Here is an example below of an organisation that obviously does not spend enough time having lunch with their clients.

eBay fined $66m for selling fake Louis Vuitton goods.

A Paris court has ordered the online auctioneer eBay to pay 40 million euro ($A65.8 million) in damages to Louis Vuitton for selling fake luxury goods online.

The commercial court ruled in favour of six LVMH brands which accused eBay of putting on sale fake handbags, clothes and other luxury goods and of illicit sales of perfumes in a case that began a year and a half ago. eBay, the world's biggest online auctioneer, was ordered to pay 19.28 million euro to LVMH and 17.3 million euro to its sister company Christian Dior Couture for damage to their brand images and causing moral harm.

It must also pay 3.25 million euro to four perfume brands - Christian Dior, Kenzo, Givenchy and Guerlain - for sales in violation of its authorised network. The court barred eBay, which said it will appeal against the ruling, from advertising the cosmetic or perfume brands on its website.

LVMH had argued that eBay had failed to do enough to prevent the sale of counterfeit copies of their goods and that it did not have legal permission to sell its authentic products.

The ruling came amid a flurry of legal action against the online giant, which claims to have some 84 million active users in 39 markets worldwide.

Earlier this month, eBay was convicted by a French court of selling counterfeit goods and ordered to pay 20,000 euro in damages to French luxury group Hermes.

The court ruling, which marked a first in France, found eBay directly responsible for the sale on its website of three Hermes bags including two fakes, for a total of 3000 euro.

France's traditional auctioneers took legal action against the online auctioneer in December, accusing it of encouraging trade in pirated and stolen goods.

A council representing the auction industry also accuses the Internet trader of breaking a French 2000 law that requires all auctioneers to be approved by the state.

According to eBay the total value of items sold on its trading platforms in 2007 was nearly $US60 billion ($A62.5 billion). AFP

Didier Grossemy - Vision is not today and far less yesterday

Article written by:  Didier Grossemy | X2 Digital CEO

Didier Grossemy says that there is something remarkable about vision!

Didier Grossemy says that unfortunately, it is not always shared by others and it is never aligned with today.

Didier Grossemy is exclaiming - Not too surprising is it?

Didier Grossemy problem, like many creative people is that I have to make my clients and partners realise that unless they are moving forward with the visions I have today, tomorrow will be too late.

For example: some 3 years ago I came across an amazing technology developed in Japan, called QR Codes.

Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context spanning both commercial tracking applications as well as convenience-oriented applications aimed at mobile phone users. QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hard link or physical world hyperlinks. A user can also generate and print one's own QR Code for others to scan and use by visiting one of several free QR Code generating sites.

I immediately saw the amazing potential to be used in the press and digital marketing applications to build customer relationships, while enabling brands to deliver complex messages that could not be said on an emotional piece of advertising.

Here is the lesson about Vision.

2 years ago I approached publishers to give them the bleeding edge. This would have generated 100's of thousand of free advertising dollars by being the first one to embrace the vision and the potential.

This is upsetting, because today as I open the newspaper, there is a 4 page special report about the technology that I was demonstrating 2 years ago to publishers and partners. So I guess there is more awareness now about the technology, but it would have been amazing if one of my clients could have seen the potential and believed in my vision to be the first with interactive print.

Just imagine an advertising in a magazine that said, click here (scan me to be precise) and suddenly you are in front of the website and you can join a database or even buy the product. I call it interactive print, bringing old technology to the new world of interactivity where the advertising becomes fully engaging

So here is the crunch for you!

Vision is great but then people always say it's all about TIMING.

HOW CAN YOU TIME VISION with Today? If you do, is it still a vision or is it yesterday's action brought forward?

My philosophy as a business visionary is that Vision being a forward thinking process does not align with yesterday's actions so then, creating tomorrow's Vision will still become yesterday when you reach that day.

Your thoughts...

Article written by:  Didier Grossemy | X2 Digital CEO